{"id":3817,"date":"2020-04-17T12:00:03","date_gmt":"2020-04-17T10:00:03","guid":{"rendered":"https:\/\/finalcall.travel\/da\/?p=36573"},"modified":"2020-04-17T12:00:03","modified_gmt":"2020-04-17T10:00:03","slug":"hilton-saelger-bonuspoint-for-milliarder-til-american-express","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/se\/2020\/04\/17\/hilton-saelger-bonuspoint-for-milliarder-til-american-express\/","title":{"rendered":"Hilton s\u00e6lger bonuspoint for milliarder til American Express"},"content":{"rendered":"<p><strong>Hilton har sikret sig n\u00e6sten 7 mia. kroner ved at s\u00e6lge bonuspoint til American Express. Det afsl\u00f8res i et dokument hotelk\u00e6den har indsendt til de amerikanske myndigheder.<\/strong><br \/>\nHilton har netop afsl\u00f8ret, at de har solgt bonuspoint til American Express for 1 mia. amerikanske dollars &#8211; alts\u00e5 n\u00e6sten 7 mia. danske kroner. Point som American Express har forudbetalt.<br \/>\nDet kan l\u00e6ses i et <a href=\"https:\/\/otp.tools.investis.com\/clients\/us\/hilton_worldwide2\/SEC\/sec-show.aspx?Type=html&amp;FilingId=14076558&amp;CIK=0001585689&amp;Index=10000\" target=\"_blank\" rel=\"noopener noreferrer\">dokument<\/a>, som hotelk\u00e6den har indsendt til SEC (United States Securities and Exchange Commission).<br \/>\nI dokumentet skriver Hilton s\u00e5dan her:<br \/>\n<em>&#8220;In April 2020, we pre-sold Hilton Honors points to American Express for $1.0 billion in cash. American Express and their respective designees may use the points in connection with the Hilton Honors co-branded credit cards and for promotions, rewards and incentive programs or certain other activities as they may establish or engage in from time to time. We will use the proceeds from the Hilton Honors points sale for working capital, general corporate and other purposes.&#8221;<\/em><br \/>\nHvor mange bonuspoint og evt. hvilken rabat American Express har f\u00e5et ud af at forudbetale for s\u00e5 stor en m\u00e6ngde point er ikke opgivet. Men der er ingen tvivl om at det ogs\u00e5 er en lukrativ aftale for kreditkortselskabet.<br \/>\nAmerican Express kan benytte disse forudbetalte point til deres kunder som en bonus for at benytte deres kreditkortprodukter, som er branded med Hilton-navnet og forskellige promotions, som f.eks. kan v\u00e6re gode sign-up bonusser m.v.<br \/>\nVi kan alts\u00e5 godt forvente, at der kommer nogle ganske interessante kampagner fra American Express i USA n\u00e5r Corona-krisen har lagt sig og rejsemarkedet starter op igen.<br \/>\nDenne nye aftale mellem American Express og Hilton er dobbelt s\u00e5 stor, som den historiske aftale kreditkortselskabet gjorde med Delta Airlines under deres store krise i 2004.<br \/>\n<strong>Hurtig m\u00e5de at rejse kapital p\u00e5<\/strong><br \/>\nAt s\u00e6lge point mod forudbetaling til partnere er en hurtig m\u00e5de at rejse kapital p\u00e5 for loyalitetsprogrammer &#8211; og enklere end at f\u00e5 finansiering p\u00e5 plads i finansmarkederne. Det er en stor fordel for kreditkortselskaberne, som er ganske velpolstrede \u00f8konomisk og kunderne kan se frem til gode kampagner i fremtiden.<br \/>\nMen loyalitetsprogrammerne udskyder regningen. N\u00e5r alle disse point skal indl\u00f8ses, s\u00e5 skal Hilton stille et stort antal v\u00e6relser til r\u00e5dighed for kunderne. Samtidigt risikerer de at g\u00e5 glip af fremtidige indt\u00e6gter, hvis kunderne v\u00e6lger at benytte bonuspoint n\u00e5r de bestiller.<br \/>\n<strong>American Express har tr\u00e5dt til med kapital tidligere<\/strong><br \/>\nI 2004 tr\u00e5dte American Express ogs\u00e5 &#8211; som n\u00e6vnt ovenfor &#8211; til med en lignende aftale, da de <a href=\"https:\/\/money.cnn.com\/magazines\/fortune\/fortune_archive\/2004\/11\/15\/8191111\/index.htm\" target=\"_blank\" rel=\"noopener noreferrer\">forudbetalte 500 mio. dollars for point hos Delta Airlines<\/a>. P\u00e5 dav\u00e6rende tidspunkt var Delta Airlines t\u00e6t p\u00e5 at g\u00e5 konkurs og denne aftale med American Express var uden tvivl med til at redde flyselskabet ud af krisen dengang.<br \/>\n&nbsp;<br \/>\n<em><strong><a href=\"https:\/\/www.facebook.com\/finalcalltravel\/\" target=\"_blank\" rel=\"noopener noreferrer\">F\u00f8lg ogs\u00e5 FinalCall.travel p\u00e5 Facebook, s\u00e5 g\u00e5r du ikke glip af de vigtigste nyheder<\/a><\/strong><\/em><br \/>\n<em><strong>Husk at du kan blive medlem af vores lukkede Facebook-gruppe for alle, som rejser mere end gennemsnittet. Svar blot p\u00e5 de tre sp\u00f8rgsm\u00e5l vi stiller dig ved tilmelding.\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/FrequentTravelerDanmark\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tilmeld dig Frequent Traveler Danmark her.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hilton har sikret sig n\u00e6sten 7 mia. kroner ved at s\u00e6lge bonuspoint til American Express. Det afsl\u00f8res i et dokument hotelk\u00e6den har indsendt til de amerikanske myndigheder. Hilton har netop afsl\u00f8ret, at de har solgt bonuspoint til American Express for 1 mia. amerikanske dollars &#8211; alts\u00e5 n\u00e6sten 7 mia. danske kroner. Point som American Express &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3817","post","type-post","status-publish","format-standard","hentry","category-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hilton s\u00e6lger bonuspoint for milliarder til American Express - FinalCall.travel Sverige<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/se\/2020\/04\/17\/hilton-saelger-bonuspoint-for-milliarder-til-american-express\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hilton s\u00e6lger bonuspoint for milliarder til American Express - FinalCall.travel Sverige\" \/>\n<meta property=\"og:description\" content=\"Hilton har sikret sig n\u00e6sten 7 mia. kroner ved at s\u00e6lge bonuspoint til American Express. Det afsl\u00f8res i et dokument hotelk\u00e6den har indsendt til de amerikanske myndigheder. Hilton har netop afsl\u00f8ret, at de har solgt bonuspoint til American Express for 1 mia. amerikanske dollars &#8211; alts\u00e5 n\u00e6sten 7 mia. danske kroner. 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Det afsl\u00f8res i et dokument hotelk\u00e6den har indsendt til de amerikanske myndigheder. Hilton har netop afsl\u00f8ret, at de har solgt bonuspoint til American Express for 1 mia. amerikanske dollars &#8211; alts\u00e5 n\u00e6sten 7 mia. danske kroner. 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