{"id":3646,"date":"2020-02-12T18:14:44","date_gmt":"2020-02-12T17:14:44","guid":{"rendered":"https:\/\/finalcall.travel\/da\/?p=35869"},"modified":"2020-02-12T18:14:44","modified_gmt":"2020-02-12T17:14:44","slug":"sas-laver-ny-version-af-omstridt-reklame","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/se\/2020\/02\/12\/sas-laver-ny-version-af-omstridt-reklame\/","title":{"rendered":"SAS laver ny version af omstridt reklame"},"content":{"rendered":"<p><strong>Det har uden tvivl v\u00e6ret en travl dag p\u00e5 SAS hovedkontoret i Stockholm efter at flyselskabet ig\u00e5r og idag er blev ramt af en gigantisk &#8220;shitstorm&#8221; p\u00e5 sociale medier. Nu laver SAS den omstridte reklame om i en kortere version.<\/strong><br \/>\nDet hele startede med en reklame, som fortalte at alt det vi troede var \u00e6rke-skandinavisk slet ikke stammede her fra, men var kopieret fra andre lande.<br \/>\nM\u00e5let var at fort\u00e6lle, at rejser bidrager til udvikling og beriger os, men tydeligvis kom dette budskab ikke tydeligt frem hos store dele af modtagerne.<br \/>\nSAS startede nemlig videoen med at sige:<br \/>\n<strong>&#8220;What is truly Scandinavian?&#8221;<\/strong><br \/>\nog kom selv med svaret:<br \/>\n<strong>&#8220;Absolutely nothing&#8221;<\/strong><br \/>\nDen p\u00e5stand blev for meget for rigtigt mange folk i b\u00e5de Sverige, Norge og Danmark som endte med at skrive tusindvis af kritiske kommentarer p\u00e5 SAS&#8217;s sociale medier.<br \/>\nSent tirsdag aften blev reklamen s\u00e5 fjernet igen og onsdag formiddag meldte SAS ud at de mente de havde v\u00e6ret udsat for at koordineret angreb og at deres reklame var blevet &#8220;kidnappet&#8221;.<br \/>\n<a href=\"https:\/\/finalcall.travel\/da\/ny-sas-reklame-i-turbulens-paa-sociale-medier\/\"><em><strong>L\u00e6s ogs\u00e5: Ny SAS reklamen i turbulens p\u00e5 sociale medier<\/strong><\/em><\/a><br \/>\nDet fik onsdag rigtigt mange kunder til at skrive p\u00e5 SAS Facebook side, at de ikke var en del af et koordineret angreb, men ganske enkelt f\u00f8lte sig kr\u00e6nkede over at f\u00e5 at vide, at deres kulturhistorie ikke var skandinavisk og at de ikke br\u00f8d sig om filmen.<br \/>\nHer sent onsdag eftermiddag er der s\u00e5 kommet en ny melding fra SAS, som igen l\u00e6gger v\u00e6gt p\u00e5 at SAS mener kampagnen var udsat for at koordineret angreb.<br \/>\nSamtidigt skriver de at det er beklageligt, at filmen blev misforst\u00e5et og at nogle valgte at fortolke budskabet og bruge det i deres egen agenda.<br \/>\n<a href=\"https:\/\/finalcall.travel\/da\/sas-mistaenker-koordineret-angreb-paa-nye-reklamefilm\/\"><em><strong>L\u00e6s ogs\u00e5: SAS mist\u00e6nker koordineret angreb p\u00e5 ny reklamekampagne<\/strong><\/em><\/a><br \/>\nSAS skriver dog ogs\u00e5 at de nu vil klippe en ny og kortere version af filmen, som er mere klar i kommunikationen.<br \/>\nHer kan du se den nye version af reklamen:<\/p>\n<p>FinalCall.travel har set den nye version af filmen (som kort var tilg\u00e6ngelig p\u00e5 Facebook, men i skrivende stund er fjernet igen) og her har man bl.a. klippet den del som siger &#8220;absolutely nothing&#8221; v\u00e6k.<br \/>\nI pressemeddelelsen fra SAS understreger de at de st\u00e5r bag budskabet i filmen og at de vil forts\u00e6tte kampagnen.<br \/>\nOnsdag eftermiddag lukkede SAS dog for brugernes kommentarer p\u00e5 deres Facebook side, s\u00e5 det ikke l\u00e6ngere var muligt for utilfredse kunder at komme til orde.<br \/>\nHer kan du se den oprindelige version af reklamen:<\/p>\n<p><em><strong><a href=\"https:\/\/www.facebook.com\/finalcalltravel\/\" target=\"_blank\" rel=\"noopener noreferrer\">F\u00f8lg ogs\u00e5 FinalCall.travel p\u00e5 Facebook, s\u00e5 g\u00e5r du ikke glip af de vigtigste nyheder<\/a><\/strong><\/em><br \/>\n<em><strong>Husk at du kan blive medlem af vores lukkede Facebook-gruppe for alle, som rejser mere end gennemsnittet. Svar blot p\u00e5 de tre sp\u00f8rgsm\u00e5l vi stiller dig ved tilmelding.\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/FrequentTravelerDanmark\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tilmeld dig Frequent Traveler Danmark her.<\/a><\/strong><\/em><br \/>\n&nbsp;<\/p>\n<div class=\"introtext\"><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det har uden tvivl v\u00e6ret en travl dag p\u00e5 SAS hovedkontoret i Stockholm efter at flyselskabet ig\u00e5r og idag er blev ramt af en gigantisk &#8220;shitstorm&#8221; p\u00e5 sociale medier. Nu laver SAS den omstridte reklame om i en kortere version. Det hele startede med en reklame, som fortalte at alt det vi troede var \u00e6rke-skandinavisk &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[14],"class_list":["post-3646","post","type-post","status-publish","format-standard","hentry","category-featured","category-flyselskaber","tag-sas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SAS laver ny version af omstridt reklame - FinalCall.travel Sverige<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/se\/2020\/02\/12\/sas-laver-ny-version-af-omstridt-reklame\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAS laver ny version af omstridt reklame - FinalCall.travel Sverige\" \/>\n<meta property=\"og:description\" content=\"Det har uden tvivl v\u00e6ret en travl dag p\u00e5 SAS hovedkontoret i Stockholm efter at flyselskabet ig\u00e5r og idag er blev ramt af en gigantisk &#8220;shitstorm&#8221; p\u00e5 sociale medier. Nu laver SAS den omstridte reklame om i en kortere version. 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