{"id":67189,"date":"2026-03-02T09:31:00","date_gmt":"2026-03-02T08:31:00","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=67189"},"modified":"2026-03-01T17:09:12","modified_gmt":"2026-03-01T16:09:12","slug":"undersokelse-6-av-10-lar-dette-styre-ferien","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2026\/03\/02\/undersokelse-6-av-10-lar-dette-styre-ferien\/","title":{"rendered":"Unders\u00f8kelse: 6 av 10 lar dette styre ferien"},"content":{"rendered":"\n

En ny unders\u00f8kelse fra TUI Musement viser at mat og drikke i stor grad avgj\u00f8r hvor vi reiser p\u00e5 ferie. For over halvparten av de reisende er matopplevelser viktig. <\/strong><\/p>\n\n\n\n

I unders\u00f8kelsen, utf\u00f8rt av Appinio, oppgir 56 prosent av de reisende at de er \u00abinteresserte\u00bb eller \u00absv\u00e6rt interesserte\u00bb i matopplevelser i l\u00f8pet av ferien. <\/p>\n\n\n\n

Trenden p\u00e5virker b\u00e5de valg av reisem\u00e5l og hvordan turen planlegges.<\/strong><\/h4>\n\n\n\n

\u2013 For veldig mange er gode matopplevelser selve hovedingrediensen i ferien. Det har g\u00e5tt fra \u00e5 v\u00e6re et hyggelig pluss til \u00e5 bli en av de viktigste grunnene til \u00e5 reise<\/em>, sier Anne M\u00f8rk-L\u00f8wengreen, kommunikasjonssjef i TUI Norge.<\/p>\n\n\n\n

Ganen som kompass<\/h4>\n\n\n\n

Stadig flere av oss lar ganen vise vei n\u00e5r feriekartet tegnes. Disse dedikerte matentusiastene, ofte kalt \u00abfoodies\u00bb, planlegger ikke bare en reise til et land, men en smaksreise.<\/p>\n\n\n\n

\u2013 Man vil forst\u00e5 landet man bes\u00f8ker gjennom herlige m\u00e5ltider, <\/em>forklarer M\u00f8rk-L\u00f8wengreen.<\/p>\n\n\n\n

Unders\u00f8kelsen viser at hele 71 prosent foretrekker \u00e5 bestille matopplevelser f\u00f8r de reiser. <\/p>\n\n\n\n

\u2013 \u00c5 bli ledet av en lokalkjent guide i en mindre gruppe hever opplevelsen til et nytt niv\u00e5. Det gir en trygghet for at du f\u00e5r servert de ekte, skjulte perlene, fremfor \u00e5 bruke verdifull ferietid p\u00e5 \u00e5 lete selv, <\/em>sier M\u00f8rk-L\u00f8wengreen.<\/p>\n\n\n\n

\"Romantisk%20middag%20ved%20stranden.\"\/
\u2013 Vi ser en tydelig endring der maten har inntatt hovedrollen. Det er ikke lenger bare et hyggelig tilbeh\u00f8r, men noe av det viktigste  for en perfekt ferie. Det er ved middagsbordet de sterkeste minnene skapes, sier Anne M\u00f8rk-L\u00f8wengreen, kommunikasjonssjef i TUI Norge. Foto: TUI<\/strong><\/figcaption><\/figure>\n\n\n\n

Et land med 6 byer p\u00e5 topplisten<\/h4>\n\n\n\n

Ved \u00e5 analysere s\u00f8kevolum p\u00e5 Google har TUI Musement kartlagt hvilke europeiske byer som er mest popul\u00e6re for opplevelser knyttet til mat og vin. <\/p>\n\n\n\n

Resultatet er en hyllest til \u00e9n bestemt nasjon: Italia troner suverent p\u00e5 toppen, med hele seks byer p\u00e5 topp-20-listen.<\/p>\n\n\n\n

I spissen st\u00e5r den evige stad, Roma, med over 80 000 m\u00e5nedlige s\u00f8k. Her er matlagingskurs i h\u00e5ndlaget pasta og guidede smaksrunder i omr\u00e5der som Campo de\u2019 Fiori og Trastevere blant de mest popul\u00e6re aktivitetene.<\/p>\n\n\n\n

Bologna f\u00f8lger like bak og bekrefter ryktet som Italias matb\u00f8rs. Byen tiltrekker seg reisende som vil oppleve klassiske retter som tagliatelle al rag\u00f9, tortellini og lasagne der de faktisk kommer fra, ofte hjemme p\u00e5 kj\u00f8kkenet til lokale hjemmekokker.<\/p>\n\n\n\n

Felles for de 20 byene p\u00e5 listen er en tydelig matkultur, med alt fra lokale nabolagsrestauranter til moderne tolkninger av klassiske retter.<\/p>\n\n\n\n

 <\/td>By<\/td>Land<\/td>Antall s\u00f8k<\/td><\/tr>
1 <\/td>Roma<\/td>Italia<\/td>80600 <\/td><\/tr>
2 <\/td>Bologna <\/td>Italia<\/td>60100 <\/td><\/tr>
3 <\/td>Lisboa<\/td>Portugal <\/td>47200 <\/td><\/tr>
4 <\/td>London <\/td>Storbrittania<\/td>45100 <\/td><\/tr>
5 <\/td>Amsterdam <\/td>Nederland<\/td>35100 <\/td><\/tr>
6 <\/td>Madrid <\/td>Spania<\/td>32000 <\/td><\/tr>
7 <\/td>Paris <\/td>Frankrike<\/td>31000 <\/td><\/tr>
8 <\/td>Athen<\/td>Hellas<\/td>27900 <\/td><\/tr>
9 <\/td>Porto <\/td>Portugal <\/td>25500 <\/td><\/tr>
10 <\/td>Napoli<\/td>Italia<\/td>24960 <\/td><\/tr>
11 <\/td>Venezia<\/td>Italia<\/td>22280 <\/td><\/tr>
12 <\/td>Barcelona <\/td>Spania <\/td>21380 <\/td><\/tr>
13 <\/td>Wien<\/td>\u00d8sterrike<\/td>17400 <\/td><\/tr>
14 <\/td>Firenze<\/td>Italia<\/td>17370 <\/td><\/tr>
15 <\/td>Budapest <\/td>Ungarn<\/td>15960 <\/td><\/tr>
16 <\/td>Praha<\/td>Tjekkia<\/td>14880 <\/td><\/tr>
17 <\/td>Milano<\/td>Italia<\/td>14440 <\/td><\/tr>
18 <\/td>Edinburgh <\/td>Storbrittania<\/td>13420 <\/td><\/tr>
19 <\/td>Sevilla<\/td>Spania<\/td>13140 <\/td><\/tr>
20 <\/td>Dublin <\/td>Ireland <\/td>13000 <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u2013 Vi ser en tydelig endring der maten har inntatt hovedrollen. Det er ikke lenger bare et hyggelig tilbeh\u00f8r, men noe av det viktigste  for en perfekt ferie. Det er ved middagsbordet de sterkeste minnene skapes<\/em>, sier Anne M\u00f8rk-L\u00f8wengreen, kommunikasjonssjef i TUI Norge.<\/p>\n","protected":false},"excerpt":{"rendered":"

En ny unders\u00f8kelse fra TUI Musement viser at mat og drikke i stor grad avgj\u00f8r hvor vi reiser p\u00e5 ferie. 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