{"id":66670,"date":"2025-11-27T08:45:55","date_gmt":"2025-11-27T07:45:55","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=66670"},"modified":"2025-11-27T08:45:56","modified_gmt":"2025-11-27T07:45:56","slug":"ny-undersokelse-1-av-3-bruker-ki-pa-ferie","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2025\/11\/27\/ny-undersokelse-1-av-3-bruker-ki-pa-ferie\/","title":{"rendered":"Ny unders\u00f8kelse: 1 av 3 bruker KI p\u00e5 ferie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>\u2013 Nordmenn ligger langt fremme i \u00e5 bruke KI, ogs\u00e5 n\u00e5r de planlegger sin neste dr\u00f8mmereise<\/em>, sier Anne M\u00f8rk-L\u00f8wengreen, kommunikasjonssjef i TUI.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En fersk unders\u00f8kelse fra TUI, utf\u00f8rt av Kantar Media, viser at \u00e9n av tre nordmenn bruker KI til \u00e5 planlegge ferien og under feriereisen.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Enklere og mer personlig<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u2013 Nordmenn er nysgjerrige og raske til \u00e5 teste nye verkt\u00f8y. KI gj\u00f8r planleggingen enklere og mer personlig. Du kan f\u00e5 forslag som matcher egne interesser og budsjett p\u00e5 sekunder<\/em>, sier Anne M\u00f8rk-L\u00f8wengreen, kommunikasjonssjef i TUI Norge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De aller fleste bruker KI til \u00e5 planlegge aktiviteter under ferien (11 prosent), finne restauranter, barer og kafeer (9 prosent) og til \u00e5 velge riktig reisem\u00e5l (8 prosent), if\u00f8lge Kantar-unders\u00f8kelsen.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Smartere valg \u2013 raskere planlegging<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Generativ KI gj\u00f8r det mulig \u00e5 planlegge hele reisen som en samtale: fra hvor man b\u00f8r dra, til hva man skal pakke.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TUI ser at teknologien allerede p\u00e5virker hvordan folk s\u00f8ker inspirasjon og tar beslutninger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u2013 Mange lar KI lage forslag til dag-for-dag-programmer, eller til og med forslag til pakkelister. Det viser hvor raskt denne teknologien har blitt en naturlig del av hverdagen<\/em>, sier M\u00f8rk-L\u00f8wengreen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TUI bruker KI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TUI bruker selv kunstig intelligens for \u00e5 gj\u00f8re kundereisen mer relevant og inspirerende. Teknologien brukes blant annet til \u00e5 forbedre kundeservice, personalisere innhold og utvikle nye m\u00e5ter \u00e5 oppdage reisem\u00e5l p\u00e5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u2013 Vi ser store muligheter i hvordan KI kan gj\u00f8re reiseopplevelsen b\u00e5de enklere og mer b\u00e6rekraftig. Teknologien kan hjelpe oss \u00e5 forst\u00e5 hva kundene faktisk \u00f8nsker<\/em>, sier M\u00f8rk-L\u00f8wengreen i TUI.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Viktig \u00e5 sjekke fakta<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Samtidig minner TUI om at KI ikke alltid er oppdatert og kan gi feil informasjon.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u2013 KI henter informasjon fra mange kilder p\u00e5 nettet. Derfor er det viktig \u00e5 dobbeltsjekke fakta, spesielt n\u00e5r det gjelder reiser\u00e5d, visum, vaksiner og bagasjeregler. Det er fortsatt den reisendes ansvar \u00e5 v\u00e6re korrekt informert,<\/em> sier hun.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Slik bruker nordmenn KI i ferieplanleggingen<\/h4>\n\n\n\n<ol class=\"wp-block-list\"><li>Til \u00e5 planlegge aktiviteter som utflukter og severdigheter<\/li><li>Til \u00e5 finne restauranter, barer og kafeer<\/li><li>Til \u00e5 finne det riktige reisem\u00e5let<\/li><li>Til spr\u00e5khjelp, for eksempel oversette menyer<\/li><li>Til \u00e5 finne informasjon om kollektivtrafikk og taxi<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Om unders\u00f8kelsen<\/em><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Unders\u00f8kelsen er gjennomf\u00f8rt av Kantar Media. Et representativt utvalg p\u00e5 1 026 personer mellom 18 og 79 \u00e5r deltok. Unders\u00f8kelsen ble gjennomf\u00f8rt 17.\u201324. september 2025.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2013 Nordmenn ligger langt fremme i \u00e5 bruke KI, ogs\u00e5 n\u00e5r de planlegger sin neste dr\u00f8mmereise, sier Anne M\u00f8rk-L\u00f8wengreen, kommunikasjonssjef i TUI.\u00a0 En fersk unders\u00f8kelse fra TUI, utf\u00f8rt av Kantar Media, viser at \u00e9n av tre nordmenn bruker KI til \u00e5 planlegge ferien og under feriereisen.&nbsp; Enklere og mer personlig \u2013 Nordmenn er nysgjerrige og &hellip;<\/p>\n","protected":false},"author":2,"featured_media":66671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[839,2],"tags":[1134,7840,3319,780,929,785],"class_list":["post-66670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter-andre","category-featured","tag-ferie","tag-ki","tag-pakkereise","tag-reise","tag-sommerferie","tag-tui"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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