{"id":65913,"date":"2025-08-11T14:03:59","date_gmt":"2025-08-11T12:03:59","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=65913"},"modified":"2025-08-11T14:04:01","modified_gmt":"2025-08-11T12:04:01","slug":"hotell-bytter-kjede-gar-fra-strawberry-til-scandic","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2025\/08\/11\/hotell-bytter-kjede-gar-fra-strawberry-til-scandic\/","title":{"rendered":"Hotell bytter kjede: G\u00e5r fra Strawberry til Scandic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>I desember bytter Comfort Hotel Victoria i Flor\u00f8 navn og blir Scandic Victoria Flor\u00f8. Familien Helle, som eier virksomheten, vil gjennom en franchiseavtale med Scandic drive hotellet videre under Scandics merkevare. Hotellet blir det 19. i rekken av kjedens franchisehoteller, som er en viktig del av selskapets langsiktige vekststrategi.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e5 slutten av \u00e5ret \u00e5pner Scandic Victoria Flor\u00f8 d\u00f8rene, og blir Scandics f\u00f8rste hotell i Norges vestligste by. Flor\u00f8 er kjent for sin vakre natur og sitt sterke n\u00e6ringsliv, noe som gj\u00f8r byen til en attraktiv destinasjon for b\u00e5de fritids- og forretningsreisende. Familien Helle, som eier hotellet og skal drive det videre i tr\u00e5d med Scandics merkevare, har ambisi\u00f8se planer for videre utvikling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scandic har i dag 18 franchisehotell i Sverige og Norge, og Scandic Victoria Flor\u00f8 blir dermed det 19. i rekken. Franchisevirksomheten er en viktig del av Scandics vekststrategi i \u00e5rene frem til 2030.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Gjennom \u00f8kt fokus p\u00e5 franchising, kan vi p\u00e5 en effektiv m\u00e5te komplimentere utvidelsen v\u00e5r p\u00e5 nye destinasjoner. Franchise er en sentral del av vekststrategien v\u00e5r frem mot 2030, og v\u00e5r ambisjon er \u00e5 skape det beste franchiseprogrammet i Norden, bygget p\u00e5 sterke lokale partnerskap og en felles lidenskap for gode gjesteopplevelser<\/em>, sier Jens Mathiesen, VD og konsernsjef i Scandic Hotels Group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det langsiktige franchisesamarbeidet med familien Helle styrker Scandics tilstedev\u00e6relse p\u00e5 Vestlandet. Hotellet har de senere \u00e5rene gjennomg\u00e5tt omfattende oppgraderinger, og har i dag 97 rom og m\u00f8teromskapasitet p\u00e5 150 personer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Vi er glade for \u00e5 innlede dette samarbeidet med familien Helle, og innlemme et s\u00e5 velrenommert hotell i portef\u00f8ljen v\u00e5r. Hotellet har bra standard og en sterk, lokal ledergruppe som deler Scandics verdier og kultur. Det er viktig for oss n\u00e5r vi inng\u00e5r langsiktige samarbeid<\/em>, sier S\u00f8ren Nystr\u00f8m, ansvarlig for franchise i Scandic Hotels Group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Victoria Hotel har v\u00e6rt en viktig del av Flor\u00f8 i over hundre \u00e5r, og det er viktig for oss \u00e5 ta vare p\u00e5 b\u00e5de identiteten og den lokale forankringen. Gjennom samarbeidet med Scandic f\u00e5r vi ny inspirasjon og drivkraft til \u00e5 l\u00f8fte hotellet videre, samtidig som gjestene vil m\u00f8te det samme vertskapet og den varme atmosf\u00e6ren de kjenner fra f\u00f8r. Vi gleder oss til \u00e5 ta fatt p\u00e5 dette nye kapittelet, og til \u00e5 videreutvikle b\u00e5de hotellet og Flor\u00f8 som reisem\u00e5l, <\/em>sier Ole Johan Helle p\u00e5 vegne av familien Helle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If\u00f8lge Scandics vekststrategi frem mot 2030, som ble presentert p\u00e5 kapitalmarkedsdagen tidligere i \u00e5r, er m\u00e5let \u00e5 styrke portef\u00f8ljen med 40-50 nye hoteller og 10&nbsp;000 rom. 70 prosent av nyetableringene ventes \u00e5 skje i Norden, med franchise som en viktig satsing for \u00e5 muliggj\u00f8re ekspansjon p\u00e5 nye destinasjoner.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I desember bytter Comfort Hotel Victoria i Flor\u00f8 navn og blir Scandic Victoria Flor\u00f8. Familien Helle, som eier virksomheten, vil gjennom en franchiseavtale med Scandic drive hotellet videre under Scandics merkevare. Hotellet blir det 19. i rekken av kjedens franchisehoteller, som er en viktig del av selskapets langsiktige vekststrategi. P\u00e5 slutten av \u00e5ret \u00e5pner Scandic &hellip;<\/p>\n","protected":false},"author":2,"featured_media":65914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,838],"tags":[7698,7697,320,608,1045,5976],"class_list":["post-65913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nyheter-hoteller","tag-floro","tag-hotel-victoria","tag-hotell","tag-scandic","tag-scandic-hotels","tag-strawberry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotell bytter kjede: G\u00e5r fra Strawberry til Scandic - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2025\/08\/11\/hotell-bytter-kjede-gar-fra-strawberry-til-scandic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotell bytter kjede: G\u00e5r fra Strawberry til Scandic - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"I desember bytter Comfort Hotel Victoria i Flor\u00f8 navn og blir Scandic Victoria Flor\u00f8. Familien Helle, som eier virksomheten, vil gjennom en franchiseavtale med Scandic drive hotellet videre under Scandics merkevare. Hotellet blir det 19. i rekken av kjedens franchisehoteller, som er en viktig del av selskapets langsiktige vekststrategi. 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