{"id":61929,"date":"2024-02-21T09:31:00","date_gmt":"2024-02-21T08:31:00","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=61929"},"modified":"2024-02-20T23:00:24","modified_gmt":"2024-02-20T22:00:24","slug":"strawberry-og-slatto-lanserer-ny-hotellkjede","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2024\/02\/21\/strawberry-og-slatto-lanserer-ny-hotellkjede\/","title":{"rendered":"Strawberry og Sl\u00e4tt\u00f6 lanserer ny hotellkjede"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>En helt ny hotellkjede med nordiske ambisjoner er resultatet n\u00e5r Petter Stordalen og eiendomsinvestor Sl\u00e4tt\u00f6 g\u00e5r sammen og presenterer et nytt samarbeid der strategiske lokasjoner, kvalitet og b\u00e6rekraft st\u00e5r i fokus. I l\u00f8pet av de neste ti \u00e5rene vil kjeden best\u00e5 av 20 hoteller.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For f\u00f8rste gang p\u00e5 over 30 \u00e5r lanserer Strawberry en ny hotellkjede. Satsingen skjer i samarbeid med eiendomsinvestor Sl\u00e4tt\u00f6, og den nye satsingen vil komplimentere de fire kjedene selskapet har i portef\u00f8ljen i dag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hotellkjeden vil best\u00e5 av hoteller med fokus p\u00e5 design, v\u00e6re tilpasset b\u00e5de kort- og langtisovernatting, digitalisering, effektivitet, b\u00e6rekraft og konkurransedyktige p\u00e5 pris. M\u00e5lgruppen er bilb\u00e5rne reisende, idrettslag, og mennesker som tilfeldig eller for en lengre periode trenger overnatting. Ambisjonen er \u00e5 fylle et tomrom i det nordiske markedet, hvor innenlands- og internordiske reiser har \u00f8kt kraftig siden 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Med den nye hotellkjeden \u00f8nsker vi \u00e5 utfordre at det \u00e5 stoppe langs veien ikke trenger \u00e5 bare v\u00e6re kjedelig eller n\u00f8dvendig, men at det ogs\u00e5 er et stopp p\u00e5 veien for det man har \u00e5 glede seg til. Vi ser frem imot \u00e5pningen av det f\u00f8rste hotellet neste \u00e5r og mener at vi med denne satsingen vil tilby noe nytt til et segment som har v\u00e6rt glemt over lang tid, sier Petter Stordalen, eier av Strawberry.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sl\u00e4tt\u00f6 ser p\u00e5 investeringen i hoteller som et kompliment til selskapets investeringsegment innen bolig, lett industri og logistikk og eiendom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Hotellene m\u00e5 hele tiden utvikle seg for \u00e5 tiltrekke seg en bred m\u00e5lgruppe, i tillegg m\u00e5 hotellene ogs\u00e5 raskt kunne omstille seg for \u00e5 m\u00f8te nye markedsbehov og dermed bidra b\u00e5de til gode gjesteopplevelser og en stabil og sikker l\u00f8nnsomhet for virksomheten. Hotellkjeden vil derfor utvikle seg som en allsidig servicedestinasjon for \u00e5 m\u00f8te akkurat disse markedstrendene<\/em>, sier Erik M\u00f6ller, leder for hoteller i Sl\u00e4tt\u00f6.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hotellkjeden vil ha h\u00f8ye b\u00e6rekraft- og tilgjengelighetsambisjoner, og vil blant annet bygges i tre, ha fornybar energiproduksjon med solceller og geotermisk energi, samt ressurseffektivisering gjennom digitale l\u00f8sninger og milj\u00f8sertifiseringer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sverige er f\u00f8rst ut for den nye hotellkjeden, men ambisjonen er at kjeden skal vokse p\u00e5 det nordiske markedet de neste \u00e5rene. Innen ti \u00e5r skal den nye hotellkjeden best\u00e5 av minst 20 hoteller i Norden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En av komponentene i prosjektet er \u00e5 tilby hotellets gjester tjenester og tilbud gjennom eksisterende partnere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Ambisjonen er \u00e5 tilby, i tillegg til seng og frokost, sunn og enkel servering, et f\u00f8rsteklasses treningsstudio og hurtiglading av biler gjennom gode og innovative samarbeidspartnere. Gjestens behov vil kunne styre hva vi fyller hotellene med og hvilke samarbeidspartnere vi skal inng\u00e5 samarbeid med,<\/em> sier Stordalen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det f\u00f8rste hotellet har planlagt \u00e5pning i Q2 2025 i Falkenberg. Hotellet vil ha 151 rom og de f\u00f8rste avtalene med grunneier og strategiske partnere som skal v\u00e6re med \u00e5 fylle hotellet med tilbud og tjenester er signert.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En helt ny hotellkjede med nordiske ambisjoner er resultatet n\u00e5r Petter Stordalen og eiendomsinvestor Sl\u00e4tt\u00f6 g\u00e5r sammen og presenterer et nytt samarbeid der strategiske lokasjoner, kvalitet og b\u00e6rekraft st\u00e5r i fokus. I l\u00f8pet av de neste ti \u00e5rene vil kjeden best\u00e5 av 20 hoteller. For f\u00f8rste gang p\u00e5 over 30 \u00e5r lanserer Strawberry en ny &hellip;<\/p>\n","protected":false},"author":2,"featured_media":61930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,838],"tags":[1294,3617,3698,6950,5976],"class_list":["post-61929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nyheter-hoteller","tag-hoteller","tag-hotellkjede","tag-ny-hotellkjede","tag-slatto","tag-strawberry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strawberry og Sl\u00e4tt\u00f6 lanserer ny hotellkjede - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2024\/02\/21\/strawberry-og-slatto-lanserer-ny-hotellkjede\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strawberry og Sl\u00e4tt\u00f6 lanserer ny hotellkjede - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"En helt ny hotellkjede med nordiske ambisjoner er resultatet n\u00e5r Petter Stordalen og eiendomsinvestor Sl\u00e4tt\u00f6 g\u00e5r sammen og presenterer et nytt samarbeid der strategiske lokasjoner, kvalitet og b\u00e6rekraft st\u00e5r i fokus. 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