{"id":59634,"date":"2023-05-02T07:31:00","date_gmt":"2023-05-02T05:31:00","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=59634"},"modified":"2023-04-30T18:03:23","modified_gmt":"2023-04-30T16:03:23","slug":"scandic-gar-inn-i-okonomisegmentet-apner-forste-scandic-go-etter-sommeren","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2023\/05\/02\/scandic-gar-inn-i-okonomisegmentet-apner-forste-scandic-go-etter-sommeren\/","title":{"rendered":"Scandic g\u00e5r inn i \u00f8konomisegmentet \u2013 \u00e5pner f\u00f8rste Scandic Go etter sommeren"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u00d8konomisegmentet er det raskest voksende segmentet i det europeiske hotellmarkedet. For \u00e5 m\u00f8te ettersp\u00f8rselen fra en ny generasjon hotellgjester, \u00e5pner Scandic n\u00e5 det f\u00f8rste hotellet under merkevaren Scandic Go; et b\u00e6rekraftig og smart hotellkonsept til en bra pris.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambisjonen er at selskapet p\u00e5 sikt skal bli markedsledende i \u00f8konomisegmentet i Norden, og med Scandic Go \u00f8ke ekspansjonstakten utenfor Norden. F\u00f8rst ut er Stockholm, der Scandic Go \u00e5pner i begynnelsen av september.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d8konomisegmentet har vokst de seneste \u00e5rene, og forventes \u00e5 vokse ytterligere, drevet av endrede reisevaner og nye \u00f8konomiske forutsetninger for mange reisende. I Norden er segmentet underutviklet sammenliknet med det europeiske markedet, og st\u00e5r for mindre enn fem prosent av markedstotalen. I Europa er andelen 15 prosent. Gjennom Scandic Go etablerer selskapet n\u00e5 en posisjon i et raskt voksende segment, med en klar ambisjon om \u00e5 bli markedsledende.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Det hurtigvoksende \u00f8konomisegmentet gir oss en fantastisk og unik mulighet til \u00e5 ytterligere styrke portef\u00f8ljen v\u00e5r, for \u00e5 m\u00f8te den raskt voksende ettersp\u00f8rselen fra en ny generasjon hotellgjester. Med Scandic Go kommer vi til \u00e5 ta en ledende rolle i \u00e5 utvikle segmentet i Norden, og jeg ser store ekspansjonsmuligheter utenfor v\u00e5re nordiske markeder<\/em>, sier konsernsjef Jens Mathiesen i Scandic Hotels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scandic Go skal v\u00e6re ensbetydende med smarte l\u00f8sninger, attraktive byomr\u00e5der og bra pris. Designet skal v\u00e6re ungt, innbydende og b\u00e6rekraftig, og hos Scandic Go skal man f\u00e5 dekket de mest vesentlige sidene ved et hotellopphold. Fullservicerestauranter, gym og m\u00f8tefasiliteter er tatt bort, til fordel for et mer begrenset, men n\u00f8ye utvalgt sortiment av mat, drikke, frokost og romopplevelser til en bra pris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Med v\u00e5re 270 hoteller har vi i dag et bredt tilbud til mellomsegmentet og det \u00f8vre mellomsegmentet i bes\u00f8ksn\u00e6ringen. Scandic Go vil komplimentere tilbudet v\u00e5rt og hjelpe oss med \u00e5 n\u00e5 en ny, prisbevisst m\u00e5lgruppe. Jeg er overbevist om at dette initiativet og den nye merkevaren styrker vekstpotensialet v\u00e5rt ytterligere, og jeg ser gode muligheter for \u00e5 \u00e5pne Scandic Go p\u00e5 et 50-talls steder i v\u00e5re markeder, <\/em>avslutter Jens Mathiesen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Med etableringen av Scandic Go, \u00e5pner Scandic opp for hoteller med kompakte rom og mindre fellesarealer enn selskapets fullservicehoteller. Bortsett fra konfigureringer, er planen i hovedsak \u00e5 bidra til vekst gjennom nye konstruksjoner og hotellovertakelser. Med Scandic Go vurderes det at Scandics veksttakt p\u00e5 sikt kan \u00f8kes med ytterligere 1000 til 1500 kontrakterede rom pr. \u00e5r. M\u00e5let er \u00e5 bli markedsledende i \u00f8konomisegmentet i Norden og \u00f8ke ekspansjonstakten utenfor Norden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Varemerket Scandic Go ble presentert for f\u00f8rste gang i 2020, men utrullingen ble satt p\u00e5 hold p\u00e5 grunn av pandemien. N\u00e5 er arbeidet i full gang f\u00f8r lanseringen etter sommeren. Det f\u00f8rste hotellet, som ligger sentralt plassert i Stockholm, er et eksisterende Scandic-hotell i Upplandsgatan som skal renoveres og gjen\u00e5pnes som f\u00f8rste Scandic Go.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00d8konomisegmentet er det raskest voksende segmentet i det europeiske hotellmarkedet. For \u00e5 m\u00f8te ettersp\u00f8rselen fra en ny generasjon hotellgjester, \u00e5pner Scandic n\u00e5 det f\u00f8rste hotellet under merkevaren Scandic Go; et b\u00e6rekraftig og smart hotellkonsept til en bra pris. Ambisjonen er at selskapet p\u00e5 sikt skal bli markedsledende i \u00f8konomisegmentet i Norden, og med Scandic Go &hellip;<\/p>\n","protected":false},"author":2,"featured_media":59636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,838],"tags":[6452,320,3697,1045],"class_list":["post-59634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nyheter-hoteller","tag-billighotell","tag-hotell","tag-scandic-go","tag-scandic-hotels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scandic g\u00e5r inn i \u00f8konomisegmentet \u2013 \u00e5pner f\u00f8rste Scandic Go etter sommeren - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2023\/05\/02\/scandic-gar-inn-i-okonomisegmentet-apner-forste-scandic-go-etter-sommeren\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scandic g\u00e5r inn i \u00f8konomisegmentet \u2013 \u00e5pner f\u00f8rste Scandic Go etter sommeren - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"\u00d8konomisegmentet er det raskest voksende segmentet i det europeiske hotellmarkedet. For \u00e5 m\u00f8te ettersp\u00f8rselen fra en ny generasjon hotellgjester, \u00e5pner Scandic n\u00e5 det f\u00f8rste hotellet under merkevaren Scandic Go; et b\u00e6rekraftig og smart hotellkonsept til en bra pris. 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