{"id":59365,"date":"2023-03-31T08:31:00","date_gmt":"2023-03-31T06:31:00","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=59365"},"modified":"2023-03-30T23:49:36","modified_gmt":"2023-03-30T21:49:36","slug":"hobo-hotel-ekspanderer-apner-i-oslo-og-helsinki","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2023\/03\/31\/hobo-hotel-ekspanderer-apner-i-oslo-og-helsinki\/","title":{"rendered":"Hobo Hotel ekspanderer \u2013 \u00e5pner i Oslo og Helsinki"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Hobo Hotel p\u00e5 Brunkebergstorg i Stockholm har v\u00e6rt en suksess fra dag \u00e9n. Siden 2017 har hotellet manifestert sin posisjon som en urban kulturarena i byen. Dermed har de ledet den nordiske hotellbransjens inntreden i livsstilssegmentet. N\u00e5 utvider Hobo-konseptet seg og \u00e5pner nye hoteller i Oslo og Helsinki.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hobo-familien f\u00e5r nye tilskudd. Hotellkonseptet, utsprunget av Stockholms popkulturelle scene og community, skal \u00e5pne i Oslo og Helsinki. M\u00e5let er ogs\u00e5 \u00e5 v\u00e6re til stede i K\u00f8benhavn innen to \u00e5r. Satsingen er ikke en ny hotellkjede, men en serie av hoteller der gjesteopplevelsen vil v\u00e6re unik for hver by, da alt fra interi\u00f8r til innhold kurateres lokalt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u2013 Hobo er en av Nordic Hotels &amp; Resorts mest vellykkede konsepter. Det er et hotell som utvikles med byen i en slags konstant beta-modus. Med denne satsingen p\u00e5 et Hobo-hotell i Oslo og Helsingfors skaper vi en ny type m\u00f8teplass for b\u00e5de lokale og internasjonale gjester, sier Henrik Berghult, Chief Operating Officer p\u00e5 Nordic Hotels &amp; Resorts.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hobo er et sted for den moderne reisende som \u00f8nsker autentiske, lokale opplevelser. Hotellet streber etter \u00e5 v\u00e6re et samlingspunkt for byens kreat\u00f8rer, der gjestekokker, mikrobryggeri\u00f8l, roterende kunst og livemusikk avl\u00f8ser hverandre. Med r\u00f8ttene i det lokale har Hobo brutt seg fri fra normer rundt hvordan et hotell b\u00f8r v\u00e6re. Her ligger fokuset mindre p\u00e5 conciergetjenester og fine dining, og mer p\u00e5 livekonserter og pop-up klubber.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u2013 Det vi n\u00e5 utvikler med Hobo er banebrytende. Vi skaper unike destinasjoner under samme navn, som forener mennesker som deler en tro p\u00e5 fremtiden. Hobo er en innstilling til livet, skapt for de som \u00f8nsker \u00e5 utforske det ukjente og uttrykke den lokale kulturen i sin by. Noen kaller det framtidens luksus, vi kaller det Hobo-filosofien, sier Henrik Jakobsen, Director of Concept &amp; Business Development i Nordic Hotels &amp; Resorts.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arkitektene p\u00e5 Studio Aisslinger, basert i Berlin, st\u00e5r bak Hobo Stockholms innredning. De har ogs\u00e5 f\u00e5tt oppdraget med \u00e5 skape hotellene i Oslo og Helsinki. Byr\u00e5et har en rekke designpriser i bagasjen og er de kreative hjernene bak internasjonalt kjente hoteller som Michelberger og 25Hour Bikini Hotel. Med sitt tydelige designspr\u00e5k og evne til \u00e5 skape romslighet inspirert av hver bys urbane puls, tilf\u00f8rer Studio Aisslinger en viktig del av Hobo-konseptet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Da vi utviklet Hobo Stockholm, skapte vi det kreative senteret jeg selv savnet i byen. Siden den gang har verden endret seg, men Hobos intensjon f\u00f8les mer relevant enn noen gang. Fremtidens opplevelser handler om \u00e5 v\u00e6re globalt relevant ved \u00e5 v\u00e6re sitt mest lokale, autentiske selv. Det er fantastisk \u00e5 f\u00e5 v\u00e6re en del av \u00e5 bringe konseptet videre til Norden og dele Hobos syn p\u00e5 verden, sier Lotta Brattin, Director of Brands &amp; Communication p\u00e5 Nordic Hotels &amp; Resorts.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Helsinki blir det f\u00f8rste stoppet p\u00e5 Hobos ekspansjonsreise. Her har det 184 rom store GLO Hotel Kluuvi stengt ned, og vil n\u00e5 bli omgjort til Hobo Helsinki. I tillegg til restaurant, bar og livescene vil hotellet f\u00e5 en helt ny kreativ arena som er ment \u00e5 huse alt fra pop-ups til arrangementer. Hotellet er planlagt \u00e5 st\u00e5 ferdig tidlig i 2024. \u00c5ret etter \u00e5pner det 181 rom store Hobo Oslo, som er planlagt til 2025, i krysset mellom Karl Johans gate og Dronningens gate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hobo Hotel p\u00e5 Brunkebergstorg i Stockholm har v\u00e6rt en suksess fra dag \u00e9n. Siden 2017 har hotellet manifestert sin posisjon som en urban kulturarena i byen. Dermed har de ledet den nordiske hotellbransjens inntreden i livsstilssegmentet. N\u00e5 utvider Hobo-konseptet seg og \u00e5pner nye hoteller i Oslo og Helsinki. Hobo-familien f\u00e5r nye tilskudd. Hotellkonseptet, utsprunget av &hellip;<\/p>\n","protected":false},"author":2,"featured_media":24534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,838],"tags":[6392,477,6393,5976],"class_list":["post-59365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nyheter-hoteller","tag-hobo-hotel","tag-nordic-choice-hotels","tag-nordic-hotels-resort-2","tag-strawberry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hobo Hotel ekspanderer \u2013 \u00e5pner i Oslo og Helsinki - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2023\/03\/31\/hobo-hotel-ekspanderer-apner-i-oslo-og-helsinki\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hobo Hotel ekspanderer \u2013 \u00e5pner i Oslo og Helsinki - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"Hobo Hotel p\u00e5 Brunkebergstorg i Stockholm har v\u00e6rt en suksess fra dag \u00e9n. Siden 2017 har hotellet manifestert sin posisjon som en urban kulturarena i byen. Dermed har de ledet den nordiske hotellbransjens inntreden i livsstilssegmentet. N\u00e5 utvider Hobo-konseptet seg og \u00e5pner nye hoteller i Oslo og Helsinki. Hobo-familien f\u00e5r nye tilskudd. 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