{"id":58208,"date":"2022-12-05T07:31:00","date_gmt":"2022-12-05T06:31:00","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=58208"},"modified":"2022-12-02T11:13:49","modified_gmt":"2022-12-02T10:13:49","slug":"best-western-hotel-group-og-small-danish-hotels-inngar-samarbeid","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2022\/12\/05\/best-western-hotel-group-og-small-danish-hotels-inngar-samarbeid\/","title":{"rendered":"Best Western Hotel Group og Small Danish Hotels inng\u00e5r samarbeid"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Danmarks st\u00f8rste hotellkjede inng\u00e5r allianse med en av verdens st\u00f8rste akt\u00f8rer p\u00e5 markedet. Small Danish Hotels og BWH Hotel Group inng\u00e5r et strategisk samarbeid som skal gi begge kjeder mer muskelkraft i markedene og tiltrekke seg nye gjester.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BWH Hotel Group, som teller mer enn 4 700 hoteller i 100 land, er representert med 17 hoteller i Danmark og over 150 hoteller i Sverige og Norge. Small Danish Hotels, som teller 67 vertshus, hoteller, slott og strandhoteller i Danmark, best\u00e5r i likhet med BWH Hotel Group av privateide hoteller. Styrelederen i Small Danish Hotels ser p\u00e5 partnerskapet med den verdensomspennende hotellkjeden som den mest \u00e5penbare m\u00e5ten \u00e5 st\u00e5 sterkere p\u00e5 i en bransje under press.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dDen strategiske alliansen mellom Small Danish Hotels og BWH Hotel Group har v\u00e6rt i arbeid en stund, men dette er kanskje den viktigste tiden noensinne \u00e5 st\u00e5 sammen. Bransjen er presset \u00f8konomisk av krise etter krise, og det er hard konkurranse om gjestene. Gjennom samarbeidet styrker vi v\u00e5re unike markedsposisjoner og optimerer kjedens \u00f8konomiske fundament\u201d, sier Finn Steffensen, som er styreleder i Small Danish Hotels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kjedene skal fremover samarbeide om blant annet salgskanaler og markedsf\u00f8ring, og dette gir BWH Hotel Group en helt ny rekkevidde i Danmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dVi er sv\u00e6rt glade for \u00e5 starte et samarbeid med Small Danish Hotels. Gjennom partnerskapet kan vi tilby gjestene det absolutt st\u00f8rste utvalget av hoteller i Danmark. At begge kjedene best\u00e5r av privateide hoteller med et unikt s\u00e6rpreg, gj\u00f8r det til en perfekt match. Vi ser frem til \u00e5 styrke v\u00e5r posisjon i det danske markedet, og samtidig kunne tilby v\u00e5re gjester et betydelig st\u00f8rre utvalg av hoteller i fremtiden\u201d, sier Johan Michelson, som er administrerende direkt\u00f8r i BWH Hotel Group i Skandinavia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Med Small Danish Hotels sine rom i portef\u00f8ljen, \u00f8ker BWH Hotel Group sin kapasitet og vil dekke hele Danmark. Samtidig vil Small Danish Hotels v\u00e6re synlig p\u00e5 alle BWH Hotel Groups globale nettsider, og dette gir en helt ny mulighet til \u00e5 tiltrekke flere internasjonale gjester til de danske vertshusene og hotellene.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dAlliansen vil \u00f8ke veksten i begge hotellkjedene og gi tilgang til nye m\u00e5lgrupper. Best Western er et sterkt bedriftsvaremerke blant forretningsreisende, med store forretningshoteller, og Small Danish Hotels har et solid fotfeste i fritidsmarkedet med flere nisjeprodukter. Sammen kan vi gj\u00f8re kaken st\u00f8rre og tilby v\u00e5re gjester langt flere fordeler, uten at vi er i konkurranse. Forretningsmodellen er kjent fra flyselskapene, og vi forventer at den vil ta v\u00e5re hotellkjeder til nye h\u00f8yder\u201d, sier Finn Kr\u00e6fting, som er administrerende direkt\u00f8r i Small Danish Hotels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Via kjedens lojalitetsprogrammer, Best Western Rewards og Small Danish Hotels&#8217; Benefits, kan gjestene tjene og bruke poeng p\u00e5 kjedens hoteller, p\u00e5 samme m\u00e5te som Small Danish Hotels sine gavekort kan brukes p\u00e5 Best Western-hoteller. I kulissene skal kjedene optimaliseres \u00f8konomisk ved blant annet \u00e5 etablere felles innkj\u00f8psavtaler og dele administrative og kreative ressurser i Danmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den nye alliansen trer i kraft 1. januar 2023, og kjedene regner med \u00e5 v\u00e6re klare med felles IT-l\u00f8sning og markedsf\u00f8ring av de danske hotellene tidligst sommeren 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danmarks st\u00f8rste hotellkjede inng\u00e5r allianse med en av verdens st\u00f8rste akt\u00f8rer p\u00e5 markedet. Small Danish Hotels og BWH Hotel Group inng\u00e5r et strategisk samarbeid som skal gi begge kjeder mer muskelkraft i markedene og tiltrekke seg nye gjester. BWH Hotel Group, som teller mer enn 4 700 hoteller i 100 land, er representert med 17 &hellip;<\/p>\n","protected":false},"author":2,"featured_media":58211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,838],"tags":[6210,320,3617,2162,6209],"class_list":["post-58208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nyheter-hoteller","tag-beste-western","tag-hotell","tag-hotellkjede","tag-samarbeid","tag-small-danish-hotels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Western Hotel Group og Small Danish Hotels inng\u00e5r samarbeid - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2022\/12\/05\/best-western-hotel-group-og-small-danish-hotels-inngar-samarbeid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Western Hotel Group og Small Danish Hotels inng\u00e5r samarbeid - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"Danmarks st\u00f8rste hotellkjede inng\u00e5r allianse med en av verdens st\u00f8rste akt\u00f8rer p\u00e5 markedet. 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