{"id":57616,"date":"2022-09-20T08:31:00","date_gmt":"2022-09-20T06:31:00","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=57616"},"modified":"2022-09-19T21:37:32","modified_gmt":"2022-09-19T19:37:32","slug":"sas-lanserer-nytt-slagord","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2022\/09\/20\/sas-lanserer-nytt-slagord\/","title":{"rendered":"SAS lanserer nytt slagord"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Du husker kanskje at SAS for 8 \u00e5r siden introduserte slagordet &#8220;We are Travelers&#8221;? N\u00e5 synes SAS tiden er inne for \u00e5 lansere et nytt, eller et nytt kommunikasjonskonsept, som de kaller det.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det skal ikke bare fremst\u00e5 som et nytt slagord og kommunikasjonskonsept, men ogs\u00e5 en oppdatert identitet, if\u00f8lge selskapet. De sier videre at en verden i forandring har gitt nye reisem\u00f8nstere, noe som har gitt dem en bredere m\u00e5lgruppe. F\u00f8r omfattet den hovedsakelig forretningsreisende, men n\u00e5 har vi ogs\u00e5 en stadig voksende gruppe av fritidsreisende \u00e5 ta hensyn til. Det nye kommunikasjonskonseptet henvender seg til den utvidede m\u00e5lgruppen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det nye slagordet er <strong>&#8220;Journeys That Matter&#8221;. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;<em>Det \u00e5 reise gir oss nye perspektiver, opplevelser og livslange minner. Grunnene til \u00e5 reise er like mange som passasjerene som g\u00e5r om bord i hvert fly. Vi i SAS vet hvor betydningsfull hver reise er for den enkelte kunden. Derfor gj\u00f8r medarbeiderne v\u00e5re sitt ytterste for at hver del av kundereisen skal bli s\u00e5 bra som mulig. Flyet spiller en viktig rolle for b\u00e5de individ og samfunn \u2013 og det vil vi legge vekt p\u00e5,<\/em> sier Karin Nyman, kommunikasjonsdirekt\u00f8r i SAS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sammen med varemerke- og designbyr\u00e5et Bold har SAS foretatt en gjennomgang og en st\u00f8rre oppdatering av den visuelle identiteten sin. Den distinkte kjernen er beholdt, men nye varme og personlige elementer er lagt til. I den nye bildestilen f\u00e5r mennesker st\u00f8rre plass.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SAS har arbeidet med \u00c5kestam Holst, Bold og The North Alliance siden 2013.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211;<em>Det er en \u00e6re \u00e5 f\u00e5 v\u00e6re med p\u00e5 fortsettelsen av reisen med SAS og nok en gang revitalisere et av Skandinavias mest ikoniske varemerker. SAS er The North Alliances \u2018founding client\u2019. Sammen har vi i mange \u00e5r skapt eksponentielle verdier for varemerket og selskapet, der konseptet og identiteten beviselig har spilt avgj\u00f8rende roller. N\u00e5 er det tid for \u00e5 gj\u00f8re det samme igjen, selv om forutsetningene p\u00e5 markedet og i verden generelt er annerledes,\u00bb\u00a0sier Jenny Kaiser, adm.dir. i \u00c5kestam Holst NoA. \u00abV\u00e5rt m\u00e5l har v\u00e6rt \u00e5 skape en sterkere f\u00f8lelsesmessig tilknytning mellom SAS og de reisende, og en identitet som gjennom sterk gjenkjenning signaliserer kvalitet, omsorg og varme. I tillegg til visuelle bestanddeler, slik som et nytt spesialtegnet typesnitt, farger, bilder og layoutsystem, har vi ogs\u00e5 utviklet nye konsepter for bevegelse og lyd. Vi er veldig stolte over det snart ti \u00e5r lange samarbeidet med SAS og tilliten de nok en gang viser oss til \u00e5 fornye varemerket deres,<\/em> sier Oskar L\u00fcbeck, grunnlegger og Chief Creative Officer i Bold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Du kan se filmen SAS har f\u00e5tt laget p\u00e5 <strong><a href=\"https:\/\/vimeo.com\/746884246\/51e9f973fd\" target=\"_blank\" rel=\"noreferrer noopener\">denne linken<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Du husker kanskje at SAS for 8 \u00e5r siden introduserte slagordet &#8220;We are Travelers&#8221;? N\u00e5 synes SAS tiden er inne for \u00e5 lansere et nytt, eller et nytt kommunikasjonskonsept, som de kaller det. Det skal ikke bare fremst\u00e5 som et nytt slagord og kommunikasjonskonsept, men ogs\u00e5 en oppdatert identitet, if\u00f8lge selskapet. De sier videre at &hellip;<\/p>\n","protected":false},"author":2,"featured_media":57619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,17],"tags":[6121,6119,6118,592,6120,1972],"class_list":["post-57616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-flyselskaper","tag-identitet","tag-journey-that-matter","tag-kommunikasjonskonsept","tag-sas","tag-slagord","tag-we-are-travelers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SAS lanserer nytt slagord - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2022\/09\/20\/sas-lanserer-nytt-slagord\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAS lanserer nytt slagord - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"Du husker kanskje at SAS for 8 \u00e5r siden introduserte slagordet &#8220;We are Travelers&#8221;? N\u00e5 synes SAS tiden er inne for \u00e5 lansere et nytt, eller et nytt kommunikasjonskonsept, som de kaller det. Det skal ikke bare fremst\u00e5 som et nytt slagord og kommunikasjonskonsept, men ogs\u00e5 en oppdatert identitet, if\u00f8lge selskapet. 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