{"id":56831,"date":"2022-06-20T11:17:10","date_gmt":"2022-06-20T09:17:10","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=56831"},"modified":"2022-06-20T11:17:13","modified_gmt":"2022-06-20T09:17:13","slug":"nordic-choice-hotels-bytter-navn-til-strawberry","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2022\/06\/20\/nordic-choice-hotels-bytter-navn-til-strawberry\/","title":{"rendered":"Nordic Choice Hotels bytter navn til Strawberry"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Nordic Choice Hotels har de siste 25 \u00e5rene etablert seg som en av de st\u00f8rste akt\u00f8rene i reiselivsbransjen i Norden. I l\u00f8pet av de neste ti \u00e5rene skal selskapet doble antall hoteller, og utvide fordelene <\/strong><strong>og tjenestene som inng\u00e5r i lojalitetsprogrammet. Ambisjonen er \u00e5 <\/strong><strong>skape et \u00f8kosystem av egne merkevarer og eksterne partnere som tilbyr opplevelser i Norden.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Sammen med fantastiske ansatte har vi bygget et av Nordens st\u00f8rste hotellkonserner, med hotellopplevelser som spenner fra lavpris- til luksussegmentet. M\u00e5let er \u00e5 v\u00e6re den mest spennende reiselivsakt\u00f8ren i <\/em>h<em>ele Norden, og da m\u00e5 vi videreutvikle selskapet gjennom \u00e5 bredde produktene og tjenestene v\u00e5re som inng\u00e5r i lojalitetsklubben og hotellkonsernet. For \u00e5 markere skiftet skal selskapet bytte navn til Strawberry og vi gleder oss til \u00e5 starte reisen,<\/em> sier Petter A Stordalen, eier av Strawberry og grunnlegger av Nordic Choice Hotels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nordic Choice Hotels ble etablert gjennom 1990-tallet, og selskapet har siden vokst i raskt tempo. I perioden 1997 til 2000 vokste selskapet med ett nytt hotell hver fjortende dag og 50 nye ansatte hver tiende dag. I dag er Nordic Choice Hotels det st\u00f8rste hotellkonsernet i Norge og Sverige. Totalt i Norden har selskapet 214 hoteller i fem land, inkludert Baltikum, 3000 leiligheter gjennom Strawberry Living og n\u00e6rmere 15 000 ansatte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Vekst ligger i selskapets DNA, og for at vi skal fortsette den fantastiske veksten vi har hatt de siste 25 \u00e5rene, kreves det endring. Det holder ikke lenger \u00e5 bare tilpasse seg. Vi skal v\u00e6re i f\u00f8rerstetet. Vi skal v\u00e6re best i klassen p\u00e5 hotellopplevelser. Og vi skal utfordre rollen v\u00e5r som reiselivsakt\u00f8r med m\u00e5l om \u00e5 bli mer relevante, for flere, oftere. Derfor markerer Strawberry en ny og spennende \u00e6ra for oss<\/em>, sier Petter A Stordalen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navnebytte ble annonserte av Stordalen selv under talen hans p\u00e5 VK (Vinterkonferansen) p\u00e5 Friends Arena i Stockholm. Arrangementet som samler 2 500 ansatte og samarbeidspartnere, er en \u00e5rlig tradisjon som vanligvis gjennomf\u00f8res i midten av januar, men som p\u00e5 grunn av pandemien ble flyttet til juni i \u00e5r. Der ble det kjent at selskapet formelt vil bytte navn i l\u00f8pet av 2023, og at hotellkonsernet skal videref\u00f8re sin multibrandingstartegi som betyr at konsernet skal fortsette \u00e5 tilby ulike hotellkjeder tilpasset ulike m\u00e5lgrupper.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Vi har bygd v\u00e5r suksess p\u00e5 \u00e5 ha bransjens beste medarbeidere. Grunnlaget og tryggheten i det vi n\u00e5 skal gj\u00f8re, bygger p\u00e5 en stolt historie med stor gjennomf\u00f8ringskraft. N\u00e5 g\u00e5r selskapet inn i en ny tid som skal m\u00f8te fremtidens reiseliv, og da m\u00e5 vi sammen skape en enda mer attraktiv lojalitetsklubb med produkter og fordeler tilpasset fremtidens gjest. Samtidig skal vi bygge videre p\u00e5 kjernen i alt Nordic Choice st\u00e5r for, nemlig b\u00e6rekraft, mangfold og inkludering, det \u00e5 gi folk en sjanse og det \u00e5 kjempe mot utenforskap<\/em>, sier Torgeir Silseth, Administrerende direkt\u00f8r i Nordic Choice Hotels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nordic Choice Hotels har de siste 25 \u00e5rene etablert seg som en av de st\u00f8rste akt\u00f8rene i reiselivsbransjen i Norden. I l\u00f8pet av de neste ti \u00e5rene skal selskapet doble antall hoteller, og utvide fordelene og tjenestene som inng\u00e5r i lojalitetsprogrammet. Ambisjonen er \u00e5 skape et \u00f8kosystem av egne merkevarer og eksterne partnere som tilbyr &hellip;<\/p>\n","protected":false},"author":2,"featured_media":56834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,838],"tags":[1294,3617,477,1086,5976],"class_list":["post-56831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nyheter-hoteller","tag-hoteller","tag-hotellkjede","tag-nordic-choice-hotels","tag-petter-a-stordalen","tag-strawberry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nordic Choice Hotels bytter navn til Strawberry - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2022\/06\/20\/nordic-choice-hotels-bytter-navn-til-strawberry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nordic Choice Hotels bytter navn til Strawberry - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"Nordic Choice Hotels har de siste 25 \u00e5rene etablert seg som en av de st\u00f8rste akt\u00f8rene i reiselivsbransjen i Norden. 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