{"id":45769,"date":"2020-07-20T08:31:38","date_gmt":"2020-07-20T06:31:38","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=45769"},"modified":"2020-07-18T00:26:20","modified_gmt":"2020-07-17T22:26:20","slug":"kamp-om-a-faa-hotellgjestene-til-a-booke-direkte","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2020\/07\/20\/kamp-om-a-faa-hotellgjestene-til-a-booke-direkte\/","title":{"rendered":"Kamp om \u00e5 f\u00e5 hotellgjestene til \u00e5 booke rom direkte"},"content":{"rendered":"

Hoteller i hele Europa har g\u00e5tt til krig mot bookingportalene for \u00e5 f\u00e5 kundene til \u00e5 bestille rom direkte hos hotellene. En stor kampanje er nettopp startet.<\/strong><\/p>\n

Det er den europeiske hotellorganisasjon, HOTREC, som ogs\u00e5 danske HORESTA er del av som har utarbeidet den internasjonale kampanjen. Denne kampanjen bakkes ogs\u00e5 opp av HORESTA. Kampanjen g\u00e5r ut p\u00e5 \u00e5 f\u00e5 hotellkundene til \u00e5 booke overnatting direkte hos hotellene fremfor \u00e5 bruke de popul\u00e6re bookingportaler, som f.eks. Hotels.com, Booking.com m.v.<\/p>\n

\u201dDet er n\u00f8dvendig at gjesterne tilegner seg en st\u00f8rre viten om hva det betyr n\u00e5r de booker direkte hos hotellet. Og at de faktisk kan bidra til \u00e5 f\u00e5 businessen p\u00e5 fote igjen. Vi h\u00e5per at kampanjen kan v\u00e6re medvirkende til \u00e5 skape omsettning for de hotellene som har det som vanskeligst akkurat n\u00e5,\u201d<\/em> sier HOTRECs president og HORESTAs formann, Jens Zimmer Christensen.<\/p>\n

\"\"<\/a>
Hoteller kan bestille materiale som opfordrer kunder til at booke direkte hos dem. Foto: HORESTA<\/figcaption><\/figure>\n

For hotellerne koster det en st\u00f8rre kommisjon n\u00e5r kundene velger \u00e5 bestille via de popul\u00e6re portalene – penger som de naturligvis heller vil tjene selv. Men p\u00e5 den andre siden, s\u00e5 er portaler meget popul\u00e6re hos kundene da de gir et langt bedre overblikk over priser og tilbud av hoteller – samt gir adgang til interessante bonusprogrammer som f.eks. Hotels.com Rewards hvor man kan opptjene gratis overnattinger.<\/p>\n

Der har lenge v\u00e6rt et slags hat-kj\u00e6rlighetsforhold mellom portalene og hotellene. P\u00e5 den ene siden skaffer portalene mange kunder til hotellene, men det kan ogs\u00e5 v\u00e6re dyrt for hotellene n\u00e5r de skal betale en st\u00f8rre del av inntektene i kommisjon til portalene.<\/p>\n

Hotellorganisasjonene mener at det er en fordel for kundene \u00e5 bestille direkte. Deres argumenter er at kunden f\u00e5r en bedre service n\u00e5r de har kontakt direkte med hotellet og dermed kan f\u00e5 svar p\u00e5 personlige foresp\u00f8rsler.<\/p>\n

Om kundene tar oppfordringen til seg er en annen sak. For noen av fordelene ved portalene kan hotellene ha vansker med \u00e5 konkurrere mot. Det kan v\u00e6re vanskeligere \u00e5 f\u00e5 overblikk over priser og tilbud av hoteller hvis man booker direkte – og fordelen ved \u00e5 kunne samle bonuspoeng p\u00e5 tvers av kjeder og hos individuelle hoteller kan forsvinne. P\u00e5 den andre siden velger jo hotellene selv hvilke kanaler de vil selge rommene sine via…..<\/p>\n

F\u00f8lg ogs\u00e5 FinalCall.travel p\u00e5 Facebook, s\u00e5 g\u00e5r du ikke glip af de vigtigste nyheder<\/a><\/strong><\/em><\/p>\n

Husk at du kan blive medlem af vores lukkede Facebook-gruppe for alle, som rejser mere end gennemsnittet. Svar blot p\u00e5 de tre sp\u00f8rgsm\u00e5l vi stiller dig ved tilmelding.\u00a0Tilmeld dig Frequent Traveler Danmark her.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Hoteller i hele Europa har g\u00e5tt til krig mot bookingportalene for \u00e5 f\u00e5 kundene til \u00e5 bestille rom direkte hos hotellene. En stor kampanje er nettopp startet. Det er den europeiske hotellorganisasjon, HOTREC, som ogs\u00e5 danske HORESTA er del av som har utarbeidet den internasjonale kampanjen. Denne kampanjen bakkes ogs\u00e5 opp av HORESTA. Kampanjen g\u00e5r …<\/p>\n","protected":false},"author":1,"featured_media":45766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,838],"tags":[765,4105,1294,766,4106],"class_list":["post-45769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nyheter-hoteller","tag-booking-com","tag-horesta","tag-hoteller","tag-hotels-com","tag-hotrec"],"yoast_head":"\nKamp om \u00e5 f\u00e5 hotellgjestene til \u00e5 booke rom direkte - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2020\/07\/20\/kamp-om-a-faa-hotellgjestene-til-a-booke-direkte\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kamp om \u00e5 f\u00e5 hotellgjestene til \u00e5 booke rom direkte - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"Hoteller i hele Europa har g\u00e5tt til krig mot bookingportalene for \u00e5 f\u00e5 kundene til \u00e5 bestille rom direkte hos hotellene. 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