{"id":43901,"date":"2020-04-15T10:31:29","date_gmt":"2020-04-15T08:31:29","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=43901"},"modified":"2020-04-14T21:43:16","modified_gmt":"2020-04-14T19:43:16","slug":"derfor-boer-sas-haape-paa-at-norwegian-overlever-krisen","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2020\/04\/15\/derfor-boer-sas-haape-paa-at-norwegian-overlever-krisen\/","title":{"rendered":"Derfor b\u00f8r SAS h\u00e5pe p\u00e5 at Norwegian overlever krisen"},"content":{"rendered":"

Luftfarten er i en historisk dyp krise p\u00e5 grunn av Corona-utbruddet. Mange flyselskaper har mottatt midlertidige redningspakker, men flere flyselskapers fremtid henger stadig i en meget tynn tr\u00e5d. Blant annet kjemper Norwegian en desperat kamp for overlevelse. Erkekonkurrenten SAS b\u00f8r dog h\u00e5pe p\u00e5 at Norwegian overlever.<\/strong><\/p>\n

SAS og Norwegian har gjennom \u00e5rene kjempet en blodig kamp om kundene og derfor kan man godt v\u00e6re fristet til \u00e5 tro at Norwegians overlevelseskamp er en stor fordel for SAS, men s\u00e5 enkelt er det ikke. Faktisk vil vi g\u00e5 s\u00e5 langt \u00e5 p\u00e5st\u00e5 at Norwegians overlevelse vil v\u00e6re en fordel for SAS.<\/p>\n

Norwegian kjemper desperat for overlevelse<\/strong><\/h6>\n

Norwegian var i en dyp \u00f8konomisk krise allerede innen Corona-krisen satte en stopper for stort sett all flytrafikk og sendte verdens flyselskaper ut i en krise som vi aldri har sett maken til. Selv om Norwegian var p\u00e5 usikker \u00f8konomisk grunn allerede innen krisen, s\u00e5 kunne timingen ikke v\u00e6rt v\u00e6rre for det norske lavprisflyselskapet. De har blitt forespeilet en redningspakke fra den norske staten, men for \u00e5 f\u00e5 tilgang til den kreves det at Norwegians aksjon\u00e6rer og kreditorer ogs\u00e5 deltar med store bel\u00f8p og tap.<\/p>\n

Vanskelige vilk\u00e5r for redningspakke<\/strong><\/h6>\n

I et fors\u00f8k p\u00e5 \u00e5 f\u00e5 adgang til den norske redningspakken har ledelsen i flyselskapet foresl\u00e5tt \u00e5 konvertere gjeld til egenkapital, hvilket vil underminere verdien av de eksisterede aksjer. Den planen tok aksjemarkedet ikke s\u00e6rlig godt imot og kursen p\u00e5 Norwegian-aksjen stupte da b\u00f8rsen \u00e5pnet tirsdag<\/a>. Samtidig nedvurderte meglerhus kursm\u00e5let for Norwegian-aksjer til 1 norsk krone og enkelte faktisk til null.<\/p>\n

Det har sendt Norwegian ut i en enda mer desperat overlevelseskamp – med analytikere som vurderer at risikoen for konkurs er stor.<\/p>\n

SAS b\u00f8r h\u00e5pe p\u00e5 Norwegians overlevelse<\/strong><\/h6>\n

Mens det umiddelbart kan h\u00f8res ut som vann p\u00e5 SAS’ m\u00f8lle og en fremtid med mindre konkurranse og h\u00f8yere priser p\u00e5 flybilletter, s\u00e5 b\u00f8r SAS allikevel h\u00e5pe p\u00e5 at Norwegian overlever. Det kan godt v\u00e6re Norwegian er en hard konkurrent, men alternativet kan v\u00e6re enda v\u00e6rre.<\/p>\n

Norwegian har ikke r\u00e5d til priskrig<\/strong><\/h6>\n

Med Norwegians d\u00e5rlige \u00f8konomi og – hvis de overlever – utsigt til store sparerunder og 100% fokus p\u00e5 \u00e5 tjene penger, s\u00e5 er Norwegian faktisk ikke noen d\u00e5rlig konkurrent for SAS.<\/p>\n

N\u00e5r konkurrentens pengekasse er tom er risikoen for blodige priskriger ogs\u00e5 begrenset, hvilket kan f\u00e5 prisene p\u00e5 flybilletter til \u00e5 holde seg p\u00e5 at fornuftig ni\u00e5 i tiden etter Corona-krisen. Det vil v\u00e6re en fordel for begge flyselskaper n\u00e5r de skal pr\u00f8ve \u00e5 komme p\u00e5 fote igjen.<\/p>\n

Naturligvis vil det stadig bli kamp om kundene, men lommene er ikke spesielt dype, s\u00e5 vi m\u00e5 anta at begge parter pr\u00f8ver \u00e5 holde prisene p\u00e5 et rimelig fornuftig niv\u00e5 som gj\u00f8r operasjonene rentable for alle.<\/p>\n

Alternativet er v\u00e6rre<\/strong><\/h6>\n

Ender Norwegian derimot med \u00e5 g\u00e5 konkurs, s\u00e5 \u00e5pner det lukrative skandinaviske markedet opp p\u00e5 en helt annen m\u00e5te. Da blir det alle mot alle – og ikke minst er det en stor \u00e5pning for langt mer aggressive og velpolstrede konkurrenter, som Ryanair, Wizzair, easyJet m.fl.<\/p>\n

De store lavprisselskapene har mye dypere lommer enn Norwegian og kan holde til langvarige og ekstreme priskriger for \u00e5 komme inn p\u00e5 markedet. Det vil v\u00e6re katastrofalt for SAS fremfor \u00e5 konkurrere med en vingeskutt (men dog veletablert) konkurrent.<\/p>\n

Norwegian er faktisk en god konkurrent for SAS. De er medvirkende til \u00e5 holde SAS “p\u00e5 t\u00e5 hev”, men de er ikke s\u00e5 farlige at de for alvor truer inntjeningen.<\/p>\n

God kombinasjon for passasjerene<\/strong><\/h6>\n

Selv om passasjerene kanskje kunne f\u00e5 adgang til ekstremt lave priser i en periode hvis markedet \u00e5pnet opp for ultra-lavprisselskapene og starte en hard priskrig, s\u00e5 er det ikke n\u00f8dvendigvis en god l\u00f8sning p\u00e5 lenger sikt.<\/p>\n

For det f\u00f8rste fokuserer ultra-lavprisselskapene prim\u00e6rt p\u00e5 ruter med h\u00f8yt volum og flyr kun n\u00e5r det for alvor kan l\u00f8nne seg. Man kan vel – uten \u00e5 forn\u00e6rme noen – si at de gjerne ut\u00f8ver “cherry picking” n\u00e5r de skal velge ruter og frekvenser. Det vil kanskje gi lavere priser p\u00e5 de mest ettertraktede rutene, men til gjengjeld ikke by p\u00e5 konkurranse p\u00e5 de mer tynnt belagte destinasjonene. Dermed vil prisene g\u00e5 betragtelig opp p\u00e5 mange tynnere ruter i Skandinavia – til skade for forretningslivet og innbyggere i de tynnere bebodde omr\u00e5der.<\/p>\n

Mange arbeidsplasser p\u00e5 spill<\/strong><\/h6>\n

B\u00e5de SAS og Norwegian har lokal tilknyttning i Skandinavia og bidrar til veldig mange arbeidsplasser. Det er det ingen garanti for at utenlandske lavprisselskaper vil gj\u00f8re. Og hvis de ansetter lokalt er det p\u00e5 langt d\u00e5rligere vilk\u00e5r.<\/p>\n

S\u00e5 selv om der kan v\u00e6re utsigt til noen ekstra lave priser hvis de mest ekstreme lavprisselskapene kommer inn p\u00e5 markedet, s\u00e5 er v\u00e5r vurdering at det i det store bilde ikke vil v\u00e6re en fordel for Skandinavia. Spesielt ikke p\u00e5 l\u00e6ngre sikt.<\/p>\n

Vi vil f\u00e5 f\u00e6rre muligheter for forbindelser ut i verden, f\u00e6rre avganger p\u00e5 de mindre rutene og dermed h\u00f8yere priser mens vi kanskje nok kan se billigere priser p\u00e5 popul\u00e6re feriedestinasjoner. Sistnevnte hjelper dog ikke forretningslivet som er avhengige av mange direkte ruter og frekvenser samt ikke minst nettverksselskaper som kan forbinde dem til hele verden. Ikke hjelper det heller de mange skandinaver som risikerer \u00e5 miste jobben hvis Norwegian g\u00e5r konkurs.<\/p>\n

Sunn, men avdempet konkurranse<\/strong><\/h6>\n

Overlever Norwegian er det stor sannsynlighet for at de vil fortsette i en langt mindre utgave enn vi hittil har sett. Det er ikke utenkelig at de vil droppe deres langruter og g\u00e5 tilbake til den opprinnelige (og rentable) kjerneforretning med \u00e5 fly Skandinavere ut i Europa eller rundt i Skandinavia.<\/p>\n

Det vil gi SAS mindre konkurranse n\u00e5r de skal starte opp deres langruter op, mens konkurransen til, fra og innenfor Skandinavia fortsatt vil v\u00e6re sunn, men – p\u00e5 grunn av\u00a0 Norwegians \u00f8konomiske utfordringer – ikke alt for ekstrem.<\/p>\n

Selv om Norwegian og SAS har v\u00e6rt erkekonkurrenter i mange \u00e5r har de faktisk komplimentert hverandre godt og har begge s\u00f8rget for \u00e5 holde konkurrenten skjerpet. Uten Norwegian hadde SAS ikke v\u00e6rt hvor de er idag – og omvendt.<\/p>\n

Og en sunn, men fornuftig konkurranse kan vise seg \u00e5 v\u00e6re god for begge selskaper i fremtiden ogs\u00e5. Var jeg i ledelsen i SAS, s\u00e5 ville jeg h\u00e5pe kraftig p\u00e5 at Norwegian overlever den store krisen de befinner seg i akkurat n\u00e5 – for alternativet kan v\u00e6re mye v\u00e6rre.<\/p>\n

 <\/p>\n

F\u00f8lg ogs\u00e5 FinalCall.travel p\u00e5 Facebook for s\u00e5 g\u00e5r du ikke glipp av de viktigste nyhetene!<\/a><\/strong><\/em><\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Luftfarten er i en historisk dyp krise p\u00e5 grunn av Corona-utbruddet. Mange flyselskaper har mottatt midlertidige redningspakker, men flere flyselskapers fremtid henger stadig i en meget tynn tr\u00e5d. Blant annet kjemper Norwegian en desperat kamp for overlevelse. Erkekonkurrenten SAS b\u00f8r dog h\u00e5pe p\u00e5 at Norwegian overlever. SAS og Norwegian har gjennom \u00e5rene kjempet en blodig …<\/p>\n","protected":false},"author":1,"featured_media":43620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,843],"tags":[3667,3724,1285,1605,480,3825,592],"class_list":["post-43901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-kommentar","tag-corona","tag-covid-19","tag-konkurranse","tag-konkurs","tag-norwegian","tag-overlevelse","tag-sas"],"yoast_head":"\nDerfor b\u00f8r SAS h\u00e5pe p\u00e5 at Norwegian overlever krisen - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2020\/04\/15\/derfor-boer-sas-haape-paa-at-norwegian-overlever-krisen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Derfor b\u00f8r SAS h\u00e5pe p\u00e5 at Norwegian overlever krisen - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"Luftfarten er i en historisk dyp krise p\u00e5 grunn av Corona-utbruddet. Mange flyselskaper har mottatt midlertidige redningspakker, men flere flyselskapers fremtid henger stadig i en meget tynn tr\u00e5d. Blant annet kjemper Norwegian en desperat kamp for overlevelse. Erkekonkurrenten SAS b\u00f8r dog h\u00e5pe p\u00e5 at Norwegian overlever. 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