{"id":43056,"date":"2020-02-27T07:31:05","date_gmt":"2020-02-27T06:31:05","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=43056"},"modified":"2020-02-26T22:41:43","modified_gmt":"2020-02-26T21:41:43","slug":"hotel-norge-scandics-andre-signaturhotell-i-norge","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2020\/02\/27\/hotel-norge-scandics-andre-signaturhotell-i-norge\/","title":{"rendered":"Hotel Norge, Scandics andre signaturhotell i Norge"},"content":{"rendered":"<p><strong>Scandics signaturhoteller markedsf\u00f8res med tillegget \u00abby Scandic\u00bb. Hotellene preges av sin unike historie og karakter, utformet som tydelige sosiale m\u00f8teplasser, st\u00e5r det p\u00e5 hjemmesiden. Grand Hotel i Oslo og Hotel Norge i Bergen er de eneste hotellene i signaturkolleksjonen hos Scandic Norge. Kjeden har to hoteller i Stockholm, og ett i Helsinki der ytterligere ett st\u00e5r p\u00e5 trappene. Men hva er det som skiller et signaturhotell fra et ordin\u00e6rt hotell i Scandic-kjeden? Er det utelukkende trenden rundt lokal forankring, er de mer eksklusive, eller er det andre faktorer som gj\u00f8r de verdige tituleringen?<\/p>\n<p><\/strong><\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/mynewsdesk-cld\/image\/upload\/t_limit_1000\/iubyof2btdka2xgrtgvr.jpg\" alt=\"\" \/><\/strong><em>For \u00e5 sjekke inn p\u00e5 Hotel Norge m\u00e5 du ta rulletrappen opp i 3 etasje der du blir m\u00f8tt av en gigantisk sol som skifter farge etter sesong og stemning.\u00a0<\/em><em>Foto: Hotel Norge<\/em><\/p>\n<h6><strong>Markedsgrunnlaget m\u00e5 v\u00e6re tilstede<\/strong><\/h6>\n<p><em>\u2013Det er bare noen f\u00e5 steder i Norden vi kan legge et signaturhotell, sier tidligere konsernsjef i Scandic Norge og n\u00e5v\u00e6rende CPO i Scandic, Svein-Arild Mevold. \u2013Vi f\u00e5r en annen pris med denne merkevaren, men det er en markedsbetraktning om et hotell skal v\u00e6re et signaturhotell eller ikke. Vi s\u00e5 en mulighet da vi gjorde om Haymarket i Stockholm, et hotell med store rom og fantastisk beliggenhet. I tillegg hadde vi behov for \u00e5 posisjoner og differensiere v\u00e5re hoteller i Stockholm ulikt. Oslo, Stockholm og Helsinki har markedsgrunnlag for signaturhoteller, noe Bergen ogs\u00e5 har. Det er derimot ytterst f\u00e5 steder markedet er villig til \u00e5 betale det et signaturkonsept koster,<\/em> sier Mevold.<\/p>\n<p>Mevold poengterer at Grand er Grand, og kan ikke sammenliknes med de \u00f8vrige signaturhotellene. Med tanke p\u00e5 statsbes\u00f8k, Nobel fredsprisvinnere og \u00f8vrige VIP bes\u00f8k, er det enkelt \u00e5 resonnere seg frem til hva han mener.<\/p>\n<h6><strong>Skal ikke bli store i dette segmentet<\/strong><\/h6>\n<p>\u2013Hvilke ambisjoner har dere videre for signaturhotellene?<\/p>\n<p><em>\u2013Vi har nylig \u00e5pnet i Helsinki, ytterligere ett st\u00e5r for tur i Finland. Vi tar oss god tid og skal n\u00e5 gj\u00f8re oss opp noen tanker og betrakninger rundt de hotellene vi allerede har etablert som signaturhoteller. Vi har ingen store planer om \u00e5 bli store i dette segmentet.<\/em><\/p>\n<p><a href=\"https:\/\/www.hasselknippe.com\/aktuelt\/2019\/6\/14\/frogner-house-satser-p-merkevarebygging\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/mynewsdesk-cld\/image\/upload\/t_limit_1000\/v1brbvy0hhwkyrreoj7p.jpg\" alt=\"\" \/><\/a><em>Stilsikker, nordisk design p\u00e5 Hotel Norge i Bergen. <\/em><em>Foto: Hotel Norge<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/mynewsdesk-cld\/image\/upload\/t_limit_1000\/sgbpmjqgdqrzhy9acoig.jpg\" alt=\"\" \/><\/p>\n<p><em>Hotellets frokost serveres i Nova stuene. Restaurant Nova er for\u00f8vrig hotellets moderne og uformelle high-end restaurant Maten er signert deres Chef Advisor, Bocuse d\u2019Or-vinner \u00d8rjan Johannessen. <\/em><em>Foto: Hotell Norge\/ Francisco Munoz<\/em><\/p>\n<p><strong>M\u00f8teplass<\/strong><\/p>\n<p>P\u00e5 Hotel Norge var det godt \u00e5 v\u00e6re. Hotellet har personlighet og en atmosf\u00e6re som er lett \u00e5 like. De har skapt noe som er langt over gjennomsnittet. Yoga i \u201cBallroom\u201d og konserter i lobbyen, gir en dimensjon utover hotellopplevelsen. Selv en livsstils-concierge bist\u00e5r deg med alt du m\u00e5tte trenge av tips og r\u00e5d for \u00e5 gj\u00f8re opplevelsen optimal. Takket v\u00e6re ham ble det ogs\u00e5 kaffeskjenk p\u00e5 oss. Hotel Norge har fra dag \u00e9n invitert lokalbefolkningen inn i varmen, og med det skapt rom for en herlig m\u00f8teplass som Bergens innbyggere og hele Norge kan v\u00e6re stolte av.<\/p>\n<p><em><strong><a href=\"https:\/\/www.facebook.com\/finalcalltravel\/\" target=\"_blank\" rel=\"noopener noreferrer\">F\u00f8lg ogs\u00e5 FinalCall.travel p\u00e5 Facebook for s\u00e5 g\u00e5r du ikke glipp av de viktigste nyhetene!<\/a><\/strong><\/em><\/p>\n<p><em><strong>Husk at du kan bli medlem av v\u00e5r lukkede Facebook-gruppe for alle som reiser mer enn gjennomsnittet. For \u00e5 bli medlem er det et krav at du reiser ofte og at du svarer p\u00e5 de tre sp\u00f8rsm\u00e5lene vi stiller deg ved innmelding. <a href=\"https:\/\/www.facebook.com\/groups\/FrequentTravelerNorge\/\" target=\"_blank\" rel=\"noopener noreferrer\">Meld deg inn i Frequent Traveler Norge her.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scandics signaturhoteller markedsf\u00f8res med tillegget \u00abby Scandic\u00bb. Hotellene preges av sin unike historie og karakter, utformet som tydelige sosiale m\u00f8teplasser, st\u00e5r det p\u00e5 hjemmesiden. Grand Hotel i Oslo og Hotel Norge i Bergen er de eneste hotellene i signaturkolleksjonen hos Scandic Norge. Kjeden har to hoteller i Stockholm, og ett i Helsinki der ytterligere ett &hellip;<\/p>\n","protected":false},"author":2,"featured_media":43057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,838],"tags":[3721,608,1045],"class_list":["post-43056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nyheter-hoteller","tag-hotel-norge-by-scandic","tag-scandic","tag-scandic-hotels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel Norge, Scandics andre signaturhotell i Norge - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2020\/02\/27\/hotel-norge-scandics-andre-signaturhotell-i-norge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Norge, Scandics andre signaturhotell i Norge - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"Scandics signaturhoteller markedsf\u00f8res med tillegget \u00abby Scandic\u00bb. Hotellene preges av sin unike historie og karakter, utformet som tydelige sosiale m\u00f8teplasser, st\u00e5r det p\u00e5 hjemmesiden. Grand Hotel i Oslo og Hotel Norge i Bergen er de eneste hotellene i signaturkolleksjonen hos Scandic Norge. 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