{"id":42957,"date":"2020-02-18T11:31:27","date_gmt":"2020-02-18T10:31:27","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=42957"},"modified":"2020-02-18T09:54:34","modified_gmt":"2020-02-18T08:54:34","slug":"scandic-lanserer-nytt-hotellvaremerke","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2020\/02\/18\/scandic-lanserer-nytt-hotellvaremerke\/","title":{"rendered":"Scandic lanserer nytt hotellvaremerke"},"content":{"rendered":"

Med Scandic GO vil Scandic tilby et nytt konsept i det voksende \u00f8konomisegmentet. Ambisjonen er \u00e5 etablere et sterkt n\u00e6rv\u00e6r i de st\u00f8rste byene i Norden.<\/strong><\/p>\n

\n

I f\u00f8rste omgang skal det lanseres fem hotell under Scandic GO-paraplyen. Fire av disse \u00e5pnes i Oslo og Stockholm i fjerde kvartal 2020, i tillegg til ett i K\u00f8benhavn andre kvartal 2021. Konseptet er enkelt: Med Scandic GO skal en f\u00e5 en god natts s\u00f8vn og god beliggenhet til en bra pris. Fullservice-restauranter, treningsrom og m\u00f8tefasiliteter er ikke en del av konseptet.<\/p>\n

GO-konseptet er rettet mot de som \u00f8nsker \u00e5 oppleve aktivitetstilbudet utenfor hotellet og det lokale mat- og drikkeutvalget. For gjestene som velger \u00e5 bli v\u00e6rende p\u00e5 hotellet, vil det tilbys et begrenset, men n\u00f8ye utvalgt tilbud av mat og drikke.<\/p>\n

– De siste \u00e5rene har det skjedd en endring i hvordan reisende disponerer tiden sin p\u00e5 og utenfor hotellet under storbybes\u00f8k. Det er derfor betimelig at vi satser bredere og etablerer Scandic i et segment hvor vi ser et stort potensial,<\/em> sier konsernsjef Jens Mathiesen i Scandic Hotels.<\/p>\n

\u00d8konomisegmentet har vokst de siste \u00e5rene og ventes \u00e5 vokse ytterligere. Scandic har et m\u00e5l om \u00e5 bli markedsledende i dette segmentet i Norden, i all hovedsak gjennom nybygg og overtakelser av hotell. Scandic har en attraktiv pipeline som inneb\u00e6rer en gjennomsnittlig tilvekst p\u00e5 1500 rom i \u00e5ret. Med Scandic GO forventer en at tilveksten \u00f8ker til 2500-3000 rom i \u00e5ret.<\/p>\n

Det nye varemerket \u00e5pner opp for hotell med kompakte rom og f\u00e6rre fellesarealer sammenliknet med fullservice-hotellene.<\/p>\n

– Scandic GO er en perfekt tilvekst til det ledende Scandic-tilbudet v\u00e5rt. Vi tar med oss mye l\u00e6rdom fra tidligere prosjekter inn i lanseringen, og jeg er overbevist om at dette vil styrke vekstpotensialet v\u00e5rt<\/em>, sier Mathiesen.<\/p>\n

– Vi er sv\u00e6rt glade for \u00e5 lansere Scandic GO i Norge. Dette er en mulighet for Scandic til \u00e5 etablere oss i et nytt segment, og det vil komplementere den eksisterende portef\u00f8ljen av fullservice-hoteller,<\/em> sier Asle Prestegard, fungerende administrerende direkt\u00f8r i Scandic Norge.<\/p>\n

Lekent, ungt, urbant design, kompakte og funksjonelle rom og en hotellopplevelse styrt av gjestens egen digitale enhet; dette vil v\u00e6re fokus for Scandic GO. Inn- og utsjekking og tilgang til hotellrommet h\u00e5ndteres via Scandics mobilapplikasjon. Romunderholdning er tilpasset hvordan vi i dag opps\u00f8ker og bruker informasjon, nyheter og underholdning. Muligheten for “casting” fra gjestens digitale enheter til rommets tv har derfor blitt prioritert fremfor et bredt utvalg tv-kanaler.<\/p>\n

I f\u00f8rste fase vil fem hoteller renoveres og lanseres under Scandic GO-paraplyen:<\/p>\n

1. Scandic No. 53, Stockholm<\/p>\n

2. Scandic Upplandsgatan, Stockholm<\/p>\n

3. Scandic Karl Johan, Oslo<\/p>\n

4. Scandic Grensen, Oslo<\/p>\n

5. Scandic Webers, K\u00f8benhavn<\/p>\n<\/div>\n

F\u00f8lg ogs\u00e5 FinalCall.travel p\u00e5 Facebook for s\u00e5 g\u00e5r du ikke glipp av de viktigste nyhetene!<\/a><\/strong><\/em><\/p>\n

Husk at du kan bli medlem av v\u00e5r lukkede Facebook-gruppe for alle som reiser mer enn gjennomsnittet. For \u00e5 bli medlem er det et krav at du reiser ofte og at du svarer p\u00e5 de tre sp\u00f8rsm\u00e5lene vi stiller deg ved innmelding.\u00a0Meld deg inn i Frequent Traveler Norge her.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Med Scandic GO vil Scandic tilby et nytt konsept i det voksende \u00f8konomisegmentet. Ambisjonen er \u00e5 etablere et sterkt n\u00e6rv\u00e6r i de st\u00f8rste byene i Norden. I f\u00f8rste omgang skal det lanseres fem hotell under Scandic GO-paraplyen. Fire av disse \u00e5pnes i Oslo og Stockholm i fjerde kvartal 2020, i tillegg til ett i K\u00f8benhavn …<\/p>\n","protected":false},"author":2,"featured_media":42956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,838],"tags":[3698,3697,1045],"class_list":["post-42957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nyheter-hoteller","tag-ny-hotellkjede","tag-scandic-go","tag-scandic-hotels"],"yoast_head":"\nScandic lanserer nytt hotellvaremerke - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2020\/02\/18\/scandic-lanserer-nytt-hotellvaremerke\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scandic lanserer nytt hotellvaremerke - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"Med Scandic GO vil Scandic tilby et nytt konsept i det voksende \u00f8konomisegmentet. Ambisjonen er \u00e5 etablere et sterkt n\u00e6rv\u00e6r i de st\u00f8rste byene i Norden. I f\u00f8rste omgang skal det lanseres fem hotell under Scandic GO-paraplyen. 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