{"id":4010,"date":"2020-07-17T12:00:13","date_gmt":"2020-07-17T10:00:13","guid":{"rendered":"https:\/\/finalcall.travel\/da\/?p=37574"},"modified":"2020-07-17T12:00:13","modified_gmt":"2020-07-17T10:00:13","slug":"kamp-om-at-faa-hotelkunderne-til-at-booke-direkte","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2020\/07\/17\/kamp-om-at-faa-hotelkunderne-til-at-booke-direkte\/","title":{"rendered":"Kamp om at f\u00e5 hotelkunderne til at booke direkte"},"content":{"rendered":"<p><strong>Hoteller i hele Europa er g\u00e5et i krig mod bookingportalerne for at f\u00e5 kunderne til at bestille direkte hos hotellerne. Stor kampagne er netop igangsat.<\/strong><br \/>\nDet er den europ\u00e6iske hotelorganisation, HOTREC, som ogs\u00e5 danske HORESTA er del af, der har udarbejdet den internationale kampagne. Denne kampagne bakkes ogs\u00e5 op af HORESTA. Kampagnen g\u00e5r ud p\u00e5 at f\u00e5 hotelkunderne til at booke direkte hos hotellerne fremfor at bruge de popul\u00e6re bookingportaler, som f.eks. Hotels.com, Booking.com m.v.<br \/>\n<em>\u201dDer er brug for at g\u00e6sterne opn\u00e5r en st\u00f8rre viden om, hvad det betyder, n\u00e5r de booker direkte hos virksomheden. Og at de faktisk kan bidrage til at f\u00e5 erhvervet p\u00e5 fode igen. Vi h\u00e5ber, at kampagnen kan v\u00e6re medvirkende til at skabe oms\u00e6tning i de virksomheder, der har det allersv\u00e6rest lige nu,\u201d<\/em> siger HOTRECs pr\u00e6sident og HORESTAs formand, Jens Zimmer Christensen.<br \/>\n<figure id=\"attachment_37575\" aria-describedby=\"caption-attachment-37575\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/finalcall.travel\/da\/?attachment_id=37575\" rel=\"attachment wp-att-37575\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37575\" src=\"https:\/\/finalcall.travel\/da\/wp-content\/uploads\/sites\/2\/2020\/07\/Book-direct-horesta.jpg\" alt=\"\" width=\"1200\" height=\"805\" \/><\/a><figcaption id=\"caption-attachment-37575\" class=\"wp-caption-text\">Hoteller kan bestille materiale som opfordrer kunder til at booke direkte hos dem. Foto: HORESTA<\/figcaption><\/figure>\nFor hotellerne s\u00e5 koster det en st\u00f8rre kommission n\u00e5r kunderne v\u00e6lger at bestille via de popul\u00e6re portaler &#8211; penge som de naturligvis hellere selv vil tjene. Men p\u00e5 den anden side, s\u00e5 er portaler meget popul\u00e6re hos kunderne, da de giver et langt bedre overblik over priser og udbud af hoteller &#8211; samt giver adgang til interessante bonusprogrammer, som f.eks. Hotels.com Rewards, hvor man kan optjene gratis overnatninger.<br \/>\nDer har l\u00e6nge v\u00e6ret et slags had-k\u00e6rlighedsforhold mellem portalerne og hotellerne. P\u00e5 den ene side, s\u00e5 skaffer portalerne mange kunder til hotellerne, men det kan ogs\u00e5 v\u00e6re dyrt for hotellerne n\u00e5r de skal betale en st\u00f8rre den af indt\u00e6gter i kommission til portalerne.<br \/>\nHotelorganisationerne mener at det er en fordel for kunderne at bestille direkte. Deres argumenter er at kunden f\u00e5r en bedre service n\u00e5r de har kontakt direkte med hotellet og dermed kan f\u00e5 svar p\u00e5 personale foresp\u00f8rgsler.<br \/>\nOm kunderne s\u00e5 tager opfordringen til sig er en anden sag. For nogle af fordelene ved portalerne kan hotellerne have sv\u00e6rt ved at konkurrere med. Det kan v\u00e6re mere besv\u00e6rligt at f\u00e5 overblik over priser og udbud af hoteller, hvis man booker direkte &#8211; og fordelen ved at kunne samle bonuspoint p\u00e5 tv\u00e6rs af k\u00e6der og hos individuelle hoteller kan forsvinde.<br \/>\n<em><strong><a href=\"https:\/\/www.facebook.com\/finalcalltravel\/\" target=\"_blank\" rel=\"noopener noreferrer\">F\u00f8lg ogs\u00e5 FinalCall.travel p\u00e5 Facebook, s\u00e5 g\u00e5r du ikke glip af de vigtigste nyheder<\/a><\/strong><\/em><br \/>\n<em><strong>Husk at du kan blive medlem af vores lukkede Facebook-gruppe for alle, som rejser mere end gennemsnittet. Svar blot p\u00e5 de tre sp\u00f8rgsm\u00e5l vi stiller dig ved tilmelding.\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/FrequentTravelerDanmark\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tilmeld dig Frequent Traveler Danmark her.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoteller i hele Europa er g\u00e5et i krig mod bookingportalerne for at f\u00e5 kunderne til at bestille direkte hos hotellerne. Stor kampagne er netop igangsat. Det er den europ\u00e6iske hotelorganisation, HOTREC, som ogs\u00e5 danske HORESTA er del af, der har udarbejdet den internationale kampagne. Denne kampagne bakkes ogs\u00e5 op af HORESTA. Kampagnen g\u00e5r ud p\u00e5 &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4010","post","type-post","status-publish","format-standard","hentry","category-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kamp om at f\u00e5 hotelkunderne til at booke direkte - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2020\/07\/17\/kamp-om-at-faa-hotelkunderne-til-at-booke-direkte\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kamp om at f\u00e5 hotelkunderne til at booke direkte - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"Hoteller i hele Europa er g\u00e5et i krig mod bookingportalerne for at f\u00e5 kunderne til at bestille direkte hos hotellerne. Stor kampagne er netop igangsat. Det er den europ\u00e6iske hotelorganisation, HOTREC, som ogs\u00e5 danske HORESTA er del af, der har udarbejdet den internationale kampagne. Denne kampagne bakkes ogs\u00e5 op af HORESTA. Kampagnen g\u00e5r ud p\u00e5 &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/finalcall.demowebprojects.com\/no\/2020\/07\/17\/kamp-om-at-faa-hotelkunderne-til-at-booke-direkte\/\" \/>\n<meta property=\"og:site_name\" content=\"FinalCall.travel Norge\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-17T10:00:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/finalcall.travel\/da\/wp-content\/uploads\/sites\/2\/2020\/07\/Book-direct-horesta.jpg\" \/>\n<meta name=\"author\" content=\"Flemming Poulsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Flemming Poulsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/finalcall.demowebprojects.com\\\/no\\\/2020\\\/07\\\/17\\\/kamp-om-at-faa-hotelkunderne-til-at-booke-direkte\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/finalcall.demowebprojects.com\\\/no\\\/2020\\\/07\\\/17\\\/kamp-om-at-faa-hotelkunderne-til-at-booke-direkte\\\/\"},\"author\":{\"name\":\"Flemming Poulsen\",\"@id\":\"https:\\\/\\\/finalcall.demowebprojects.com\\\/no\\\/#\\\/schema\\\/person\\\/fe9ae41193699db4a4c1601423d436f7\"},\"headline\":\"Kamp om at f\u00e5 hotelkunderne til at booke direkte\",\"datePublished\":\"2020-07-17T10:00:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/finalcall.demowebprojects.com\\\/no\\\/2020\\\/07\\\/17\\\/kamp-om-at-faa-hotelkunderne-til-at-booke-direkte\\\/\"},\"wordCount\":468,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/finalcall.demowebprojects.com\\\/no\\\/2020\\\/07\\\/17\\\/kamp-om-at-faa-hotelkunderne-til-at-booke-direkte\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/finalcall.travel\\\/da\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/07\\\/Book-direct-horesta.jpg\",\"articleSection\":[\"Featured\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/finalcall.demowebprojects.com\\\/no\\\/2020\\\/07\\\/17\\\/kamp-om-at-faa-hotelkunderne-til-at-booke-direkte\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/finalcall.demowebprojects.com\\\/no\\\/2020\\\/07\\\/17\\\/kamp-om-at-faa-hotelkunderne-til-at-booke-direkte\\\/\",\"url\":\"https:\\\/\\\/finalcall.demowebprojects.com\\\/no\\\/2020\\\/07\\\/17\\\/kamp-om-at-faa-hotelkunderne-til-at-booke-direkte\\\/\",\"name\":\"Kamp om at f\u00e5 hotelkunderne til at booke direkte - 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