{"id":38586,"date":"2019-06-03T07:31:30","date_gmt":"2019-06-03T05:31:30","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=38586"},"modified":"2019-06-03T09:07:21","modified_gmt":"2019-06-03T07:07:21","slug":"lufthansa-vil-aendre-pointprisen-paa-bonusbilletter","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2019\/06\/03\/lufthansa-vil-aendre-pointprisen-paa-bonusbilletter\/","title":{"rendered":"Lufthansa vil endre poengprisen p\u00e5 bonusbilletter"},"content":{"rendered":"

Det kan v\u00e6re litt av en utfordring \u00e5 v\u00e6re lojal kunde hos flyselskapene for tiden. Mange flyselskaper har introdusert endringer av forskjellig art som nesten uten unntakelse har resultert i en eller annen form for devaluering for kundene. Dog ofte pakket inn i gullpapir og glitter, men det endrer ikke p\u00e5 at endringene i praksis sjeldent er en fordel for andre enn flyselskapene selv. N\u00e5 ser det ut til at Lufthansa vil komme med enda en endring som kan ende med \u00e5 bli dyr for de lojale medlemmene.<\/strong><\/p>\n

Vi har sett det i USA – og nu brer trenden seg \u00e5penbart til Europa. Variabel poengpris p\u00e5 bonusbilletter.<\/p>\n

\u00c5 prissette bonusbillettene til en variabel – eller dynamisk – poengpris gir flyselskapet muligheten til \u00e5 f\u00e5 kundene til \u00e5 betale flere bonuspoeng for reisen enn de pleier. Og mest av alt blir det langt mer uoverskuelig for kundene \u00e5 regne ut verdien av bonuspoengene.<\/p>\n

I forrige uke bekreftet Lufthansa til Forbes<\/a> at de har planer om \u00e5 endre prisen for bonusreiser til en mer dynamisk model enn idag. Fremover skal poengprisen bedre avspeile hva en billett koster i penger.<\/p>\n

Med denne endringen vil de f\u00f8lge efter Star Alliance-partneren, United Airlines, som nylig har meddelt at de vil stoppe med \u00e5 ha faste priser p\u00e5 bonusreiser senere p\u00e5 \u00e5ret. Delta Airlines har lenge benyttet seg av dynamisk prissetting p\u00e5 bonusbilletter – likesom ogs\u00e5 amerikanske JetBlue har. Norwegian benytter seg delvis av det – i det deres bonusprogram er basert p\u00e5 Cash Back som kan brukes til \u00e5 delbetale alle tilbudte flybilletter.<\/p>\n

Lufthansa sa dog ikke noe om n\u00e5r endringene vil tre i kraft, men bekreftet at det var den rettningen de gikk i. Prissettingen vil avspeile ettersp\u00f8rselen s\u00e5 det kan bli betydelig dyrere \u00e5 reise p\u00e5 attraktive tidspunkter, men billigere \u00e5 reise n\u00e5r flyene er tomme.<\/p>\n

I utgangspunktet gir det jo god mening, men – og det er et stort men – i praksis frykter vi at det vil bli snakk om at antallet av de billige bonusreiser vil bli meget begrenset – og at det i realiteten er snakk om en skjult prisstigning.<\/p>\n

Uansett vil det v\u00e6re s\u00e5 godt som umulig \u00e5 sjekke gjennomsnittsprisen for en bonusreise n\u00e5r flyselskapet ikke utgir en prisliste. Det samme ser vi p\u00e5 alminnelige billetter – kj\u00f8pt for penger – ogs\u00e5 her er det lave lokkepriser, men i realiteten er langt de fleste billetter betydelig dyrere enn de annonserte prisene. Det samme vil helt sikkert skje med bonusbilletter n\u00e5r flyselskapene skifter til dynamisk prissetting.<\/p>\n

Dynamisk prissetting er en forholdsvis ny tilgang til bonusreiser i luftfarten. Historisk sett har bonusreiser v\u00e6rt prissatt ut fra en listepris avhengig av hvilken sone man \u00f8nsker \u00e5 reise fra og til.<\/p>\n

Den nye prissettingen kan muligvis v\u00e6re medvirkende til at det blir flere bonusbilletter tilgjengelige, men det er nesten uundg\u00e5elig at gjennomsnittsprisen ogs\u00e5 kommer til \u00e5 stige. Dessuten blir det betydelig vanskeligere for medlemmer i et bonusprogram \u00e5 planlegge opptjeningen og spare opp til en spesifikk reise n\u00e5r man ikke vet presist hva den koster.<\/p>\n

Derfor m\u00e5 vi konkludere med at dynamisk prissetting ikke er noen spesiell god l\u00f8sning for kundene.<\/p>\n

F\u00f8lg ogs\u00e5 FinalCall.travel p\u00e5 Facebook for s\u00e5 g\u00e5r du ikke glipp av de viktigste nyhetene!<\/a><\/strong><\/em><\/p>\n

Husk at du kan bli medlem av v\u00e5re lukkede Facebook-gruppe for alle som reiser mer enn gjennomsnittet. For \u00e5 bli medlem er det et krav at du reiser ofte og at du svarer p\u00e5 de tre sp\u00f8rsm\u00e5lene vi stiller deg ved innmelding.\u00a0Meld deg inn i Frequent Traveler Norge her.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Det kan v\u00e6re litt av en utfordring \u00e5 v\u00e6re lojal kunde hos flyselskapene for tiden. Mange flyselskaper har introdusert endringer av forskjellig art som nesten uten unntakelse har resultert i en eller annen form for devaluering for kundene. Dog ofte pakket inn i gullpapir og glitter, men det endrer ikke p\u00e5 at endringene i praksis …<\/p>\n","protected":false},"author":1,"featured_media":35094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[835,2],"tags":[1096,141,142,2020,420,451],"class_list":["post-38586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter-bonusprogrammer","category-featured","tag-bonuspoeng","tag-bonusprogram","tag-bonusprogrammer","tag-loyalitetsprogrammer","tag-lufthansa","tag-miles-more"],"yoast_head":"\nLufthansa vil endre poengprisen p\u00e5 bonusbilletter - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2019\/06\/03\/lufthansa-vil-aendre-pointprisen-paa-bonusbilletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lufthansa vil endre poengprisen p\u00e5 bonusbilletter - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"Det kan v\u00e6re litt av en utfordring \u00e5 v\u00e6re lojal kunde hos flyselskapene for tiden. 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