{"id":36794,"date":"2019-02-08T08:31:10","date_gmt":"2019-02-08T07:31:10","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=36794"},"modified":"2019-02-07T22:23:22","modified_gmt":"2019-02-07T21:23:22","slug":"over-halvparten-av-skandinavene-sier-at-prisen-er-viktigst-nar-de-bestiller-en-reise","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2019\/02\/08\/over-halvparten-av-skandinavene-sier-at-prisen-er-viktigst-nar-de-bestiller-en-reise\/","title":{"rendered":"Over halvparten av skandinavene sier at prisen er viktigst n\u00e5r de bestiller en reise"},"content":{"rendered":"
\n

Hvilken type reisende er du? Ved bestilling av en fritidsreise er det flere faktorer \u00e5 ta hensyn til, men for de aller fleste er prisen det aller viktigste. Det viser en ny rapport fra Amadeus.\u00a0<\/strong><\/p>\n

Hele 51 prosent av respondentene i Amadeus\u2019 unders\u00f8kelse oppgir at prisen er den mest avgj\u00f8rende faktoren n\u00e5r de bestiller en fritidsreise. 32 prosent av de spurte tar mest hensyn til sikkerheten og de resterende 17 prosent gj\u00f8r sin bestilling basert p\u00e5 status.<\/p>\n

\u2013 Etter \u00e5 ha gjennomf\u00f8rt unders\u00f8kelsen har vi identifisert tre tydelige typer reisende: den prisbevisste, den trygghetss\u00f8kende og den statuss\u00f8kende, sier Markus Nilsson, Head of Sales Online Travel hos Amadeus Skandinavia. De ulike typene reisende er identifisert basert p\u00e5 hva de verdsetter h\u00f8yest ved selve bestillingen av reisen, samt hvordan deres bestillingsm\u00f8nster ser ut.<\/p>\n

M\u00e5let med studien er \u00e5 bidra til en bedre forst\u00e5else av de reisendes behov, f\u00f8lelser og atferd. Det kan hjelpe reiseselskapene med \u00e5 utvikle sine produkter og tjenester for de reisende. Rapporten tar utgangspunkt i de typene reisende vi har identifisert, og beskriver hvordan hver kategoris reisebestillingsprosess er satt sammen. Den gir ogs\u00e5 tips til reiseselskaper om hvordan de kan m\u00f8te kundene i bestillingens ulike faser.<\/p>\n

Fordelingen mellom de ulike typene reisende er ganske jevn i Skandinavia. Det er bare Danmark som skiller seg ut n\u00e5r det gjelder den statuss\u00f8kende med 19 prosent sammenlignet med Norge (15 prosent) og Sverige (17 prosent).<\/p>\n

Unders\u00f8kelsen viser ogs\u00e5 at de som er single oftere kategoriserer seg som prisbevisste, mens samboere og gifte oftere ser p\u00e5 seg selv som statuss\u00f8kende.<\/p>\n

Under finnes en beskrivelse av de tre typene reisende som ble identifisert:<\/p>\n

Den prisbevisste
\n<\/strong>Den prisbevisste er en reisende som leter etter den laveste prisen b\u00e5de p\u00e5 fly og hotell. God pris er til og med viktigere enn gode reisetider og komfort. Den prisbevisste bruker ofte sammenligningssider for \u00e5 finne den laveste prisen og \u00f8nsker rabatter og tilbud for fly og hotell velkommen. Det er ikke noe problem \u00e5 bruke mye tid p\u00e5 \u00e5 s\u00f8ke p\u00e5 flere nettsteder for denne typen reisende.<\/p>\n

Den trygghetss\u00f8kende
\n<\/strong>Den trygghetss\u00f8kende er en person som unng\u00e5r risiko og vil ha fullstendig kontroll p\u00e5 hele bestillingsprosessen. Helst skal reisen bestilles i god tid og f\u00f8rst og fremst hos velkjente reisebyr\u00e5er og flyselskaper med personlig kontakt for \u00e5 forsikre seg om at bestillingen blir korrekt. Den trygghetss\u00f8kende foretrekker \u00e5 dra p\u00e5 charterreiser eller pakkereiser. I denne kategorien finner man mange barnefamilier som ofte prioriterer trygghet og enkelhet n\u00e5r de skal reise.<\/p>\n

Den statuss\u00f8kende
\n<\/strong>Den statuss\u00f8kende foretrekker litt mer komfort og luksus sammenlignet med de andre typene reisende. En reise skal v\u00e6re noe man unner seg i form av nytelse. Den statuss\u00f8kende er villig til \u00e5 betale mer for komforten og fors\u00f8ker \u00e5 unng\u00e5 lavbudsjettsalternativer ved bestilling. Luksus og glamour lokker, samt den sosiale statusen man oppn\u00e5r ved \u00e5 v\u00e6re den f\u00f8rste til \u00e5 oppdage et visst reisem\u00e5l eller hotell. Denne typen reisende vet hva han\/hun vil oppleve og foretrekker \u00e5 bestille i god tid hos n\u00f8ye utvalgte akt\u00f8rer.<\/p>\n

\"\"<\/p>\n

Du kan laste ned hele rapporten her<\/a>.<\/p>\n

Om unders\u00f8kelsen:
\n<\/strong>Unders\u00f8kelsen er basert p\u00e5 en kvantitativ studie og kvalitative intervjuer. Den kvantitative delen ble gjennomf\u00f8rt mellom 15. mars og 6. april 2018 med 1 459 respondenter i Sverige, Norge og Danmark. Den kvalitative delen ble gjennomf\u00f8rt i januar til februar 2018 med totalt 16 intervjuer.<\/p>\n

F\u00f8lg ogs\u00e5 FinalCall.travel p\u00e5 Facebook for s\u00e5 g\u00e5r du ikke glipp av de viktigste nyhetene!<\/a><\/strong><\/em><\/p>\n

Husk at du kan bli medlem av v\u00e5re lukkede Facebook-gruppe for alle som reiser mer enn gjennomsnittet. For \u00e5 bli medlem er det et krav at du reiser ofte og at du svarer p\u00e5 de tre sp\u00f8rsm\u00e5lene vi stiller deg ved innmelding.\u00a0Meld deg inn i Frequent Traveler Norge her.<\/a><\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Hvilken type reisende er du? Ved bestilling av en fritidsreise er det flere faktorer \u00e5 ta hensyn til, men for de aller fleste er prisen det aller viktigste. Det viser en ny rapport fra Amadeus.\u00a0 Hele 51 prosent av respondentene i Amadeus\u2019 unders\u00f8kelse oppgir at prisen er den mest avgj\u00f8rende faktoren n\u00e5r de bestiller en …<\/p>\n","protected":false},"author":2,"featured_media":36795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[839,2],"tags":[70,2888,1134,780],"class_list":["post-36794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter-andre","category-featured","tag-amadeus","tag-billettpriser","tag-ferie","tag-reise"],"yoast_head":"\nOver halvparten av skandinavene sier at prisen er viktigst n\u00e5r de bestiller en reise - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2019\/02\/08\/over-halvparten-av-skandinavene-sier-at-prisen-er-viktigst-nar-de-bestiller-en-reise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Over halvparten av skandinavene sier at prisen er viktigst n\u00e5r de bestiller en reise - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"Hvilken type reisende er du? Ved bestilling av en fritidsreise er det flere faktorer \u00e5 ta hensyn til, men for de aller fleste er prisen det aller viktigste. 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