{"id":3647,"date":"2020-02-12T07:00:50","date_gmt":"2020-02-12T06:00:50","guid":{"rendered":"https:\/\/finalcall.travel\/da\/?p=35850"},"modified":"2020-02-12T07:00:50","modified_gmt":"2020-02-12T06:00:50","slug":"ny-sas-reklame-i-turbulens-paa-sociale-medier","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2020\/02\/12\/ny-sas-reklame-i-turbulens-paa-sociale-medier\/","title":{"rendered":"Ny SAS reklame i turbulens p\u00e5 sociale medier"},"content":{"rendered":"

SAS offentliggjorde ig\u00e5r en ny reklamefilm, som virkeligt har f\u00e5et sindene i kog p\u00e5 sociale medier. Her er filmen kommet i voldsom turbulens.<\/strong>
\nSAS nye reklamefilm, som ig\u00e5r blev offentliggjort p\u00e5 bl.a. YouTube og Facebook, fokuserer p\u00e5 at mange af de ting vi kender som \u00e6rke-skandinaviske slet ikke stammer fra vores del af verden, men fra mange andre lande.
\n– Rugbr\u00f8d er tyrkisk<\/em>
\n– Svensk k\u00f8dboller er tyrkiske<\/em>
\n– Vindm\u00f8ller er fra Persien<\/em>
\n– Lakrids er fra Kina<\/em>
\n– osv.<\/em>
\nSAS g\u00e5r faktisk s\u00e5 langt at sige, at intet af det vi kender som \u00e6rke-skandinavisk er skandinavisk.
\nNetop denne p\u00e5stand fik sindene i kog p\u00e5 SAS Facebook side, hvor langt st\u00f8rstedelen af kommentarerne var yderst kritiske.
\nHer er et lille udvalg:
\n“Trodde det h\u00e4r var ett sk\u00e4mt f\u00f6rst”<\/em><\/strong>
\n“Dette her er simpelthen topm\u00e5let af d\u00e5rlig kommunikation, SAS – skam jer!”<\/em><\/strong>
\n“Great way to get customers, by belittling their culture.”<\/em><\/strong>
\nAllerede tirsdag aften var der kommet over 1.400 kommentarer til opslaget, som prim\u00e6rt var kritiske overfor budskabet i kampagnen. Antallet af kommentarer voksede eksplosivt fra time til time.
\nOgs\u00e5 p\u00e5 YouTube er der heller ikke meget opbakning til budskabet i videoen. Tirsdag aften havde omkring 13.000 personer klikket p\u00e5 “tommel ned” til videoen, mens kun 270 havde klikket “tommel op”.
\nSent tirsdag aften blev kommentarfeltet taget bort og lidt senere blev videoen gjort utilg\u00e6ngelig p\u00e5 YouTube. Umiddelbart derefter var videoen ogs\u00e5 fjernet fra Facebook.
\nOm det betyder, at SAS har trukket kampagnen tilbage vides ikke i skrivende stund.
\nBudskabet i reklamen<\/strong>
\nIf\u00f8lge en pressemeddelelse, s\u00e5 er SAS budskab med reklamen, at n\u00e5r vi rejser udenlands, s\u00e5 tager vi ting med os hjem, som skaber vores kultur.
\nI pressemeddelelsen siger SAS brand campaign manager Martin Adonis:
\n“N\u00e5r de rejser udenlands vil de fleste rejsende blive inspireret. De vil tage noget med sig hjem – uanset om det er minder eller kundskab. Det er det som f\u00e5r samfundet til at bev\u00e6ge sig fremad. Hvis vi ikke havde v\u00e6ret s\u00e5 nysgerrige p\u00e5 vores omverden, s\u00e5 havde Skandinavien ikke set ud som den g\u00f8r”<\/em>
\nOm kunderne, s\u00e5 rent faktisk fanger det bagvedliggende budskab i kampagnen m\u00e5 tiden vise. P.t. er reaktionerne ihvertfald prim\u00e6rt kritiske.
\nSimon Spies sagde engang, at “D\u00e5rlig omtale er bedre end ingen omtale”.
\nVi m\u00e5 h\u00e5be for SAS, at han havde ret. Masser af omtale og opm\u00e6rksomhed har kampagnen ihvertfald f\u00e5et i sit f\u00f8rste d\u00f8gn.
\n 
\nF\u00f8lg ogs\u00e5 FinalCall.travel p\u00e5 Facebook, s\u00e5 g\u00e5r du ikke glip af de vigtigste nyheder<\/a><\/strong><\/em>
\nHusk at du kan blive medlem af vores lukkede Facebook-gruppe for alle, som rejser mere end gennemsnittet. Svar blot p\u00e5 de tre sp\u00f8rgsm\u00e5l vi stiller dig ved tilmelding.\u00a0Tilmeld dig Frequent Traveler Danmark her.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

SAS offentliggjorde ig\u00e5r en ny reklamefilm, som virkeligt har f\u00e5et sindene i kog p\u00e5 sociale medier. Her er filmen kommet i voldsom turbulens. SAS nye reklamefilm, som ig\u00e5r blev offentliggjort p\u00e5 bl.a. YouTube og Facebook, fokuserer p\u00e5 at mange af de ting vi kender som \u00e6rke-skandinaviske slet ikke stammer fra vores del af verden, men …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3647","post","type-post","status-publish","format-standard","hentry","category-featured"],"yoast_head":"\nNy SAS reklame i turbulens p\u00e5 sociale medier - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2020\/02\/12\/ny-sas-reklame-i-turbulens-paa-sociale-medier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ny SAS reklame i turbulens p\u00e5 sociale medier - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"SAS offentliggjorde ig\u00e5r en ny reklamefilm, som virkeligt har f\u00e5et sindene i kog p\u00e5 sociale medier. Her er filmen kommet i voldsom turbulens. SAS nye reklamefilm, som ig\u00e5r blev offentliggjort p\u00e5 bl.a. 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