{"id":36459,"date":"2019-01-10T07:31:20","date_gmt":"2019-01-10T06:31:20","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=36459"},"modified":"2019-01-09T23:49:45","modified_gmt":"2019-01-09T22:49:45","slug":"scandic-med-den-gjeveste-prisen-pa-reiselivets-oscarutdeling","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2019\/01\/10\/scandic-med-den-gjeveste-prisen-pa-reiselivets-oscarutdeling\/","title":{"rendered":"Scandic med den gjeveste prisen p\u00e5 reiselivets \u00abOscarutdeling\u00bb"},"content":{"rendered":"

I forg\u00e5rs kveld ble reiselivsbransjens beste markedsf\u00f8rere hedret under HSMAI Awards p\u00e5 Meet Ullevaal. Scandic stakk av med hele tre gull samt kveldens gjeveste pris, Ferdaprisen: \u00c5rets Reiselivsmarkedsf\u00f8rer<\/strong>.<\/p>\n

\n

I tillegg til \u00e5 ta hjem prisen \u00c5rets Reiselivsmarkedsf\u00f8rer, vant Scandic gull i kategorien Sosialt Ansvar, Reklamefilm Online Medier og Beste Destinasjonsutviklings-event.<\/p>\n

\u2013 Jeg er s\u00e5 stolt av hele Scandic-laget. Og jeg blir s\u00e5 glad n\u00e5r de ansatte blir anerkjent for den fantastiske innsatsen de legger ned for v\u00e5re gjester og for lokalmilj\u00f8ene hver dag,<\/em> sier Svein Arild Steen-Mevold, adm. dir. Scandic Hotels Norge.<\/p>\n

Lokalt engasjement
\n<\/strong>I Ferdapris-begrunnelsen trekker juryen s\u00e6rlig frem Scandics lokale engasjement, og aktiviteter som vitner om varme og personlighet.<\/p>\n

\u2013 Vi brenner for \u00e5 st\u00f8tte lokalmilj\u00f8ene vi er en del av. P\u00e5 v\u00e5re 85 hoteller har vi kreative og engasjerte medarbeidere som er tett p\u00e5 lokalbefolkningen og ser lokale muligheter. Dette er akkurat hva vi \u00f8nsker \u00e5 oppn\u00e5 gjennom strategisk arbeid, kreativitet og et mangfold av aktiviteter og kampanjer som differensierer oss fra v\u00e5re konkurrenter og skaper en tydelig og enhetlig Scandic-merkevare. I 2018 f\u00f8rte dette blant annet til strandrydding langs hele norskekysten, urban honningproduksjon i Oslo og mesterkokk-m\u00f8te \u00e5pent for hele Bergen p\u00e5 Hotel Norge by Scandic. Selv om vi er en stor nordisk hotellkjede, glemmer vi aldri at det er lokalt verdiene skapes<\/em>, sier Tine Birkeland Westby, markeds- og kommunikasjonsdirekt\u00f8r i Scandic Hotels Norge.<\/p>\n

Trekker \u00abs\u00f8ringer\u00bb nordover
\n<\/strong>For sin innsats under Arctic Race of Norway, ble Scandic hyllet med gull b\u00e5de i kategorien Reklamefilm Online Medier og i kategorien Beste Destinasjonsutviklings-konsept.<\/p>\n

Som sponsor av Arctic Race of Norway, ville Scandic \u00f8ke reiselysten til Finnmark. Det resulterte i kampanjen Arctic Sleep of Norway, der fire utvalgte gjester fikk overnatte i en pop-up iglo med hotell-komfort og egen kokk p\u00e5 Finnmarksvidda. Kampanjen skapte stort engasjement i tradisjonelle og sosiale medier, og stor begeistring for Finnmark.<\/p>\n

Sosialt ansvar en del av Scandics DNA
\n<\/strong>I kategorien Sosialt Ansvar vant Scandic for sitt engasjement for bienes overlevelse og for plast i havet. Sommeren 2018 satte Scandic ut syv bikuber i Oslo-omr\u00e5det. Det tilsvarer mer enn en halv million bier som forsyner 20-hoteller i Oslo-omr\u00e5det med honning. P\u00e5 strandryddedagen inviterte Scandic strandryddere til gratis frokost p\u00e5 hoteller langs kysten fra Alta i nord til Kristiansand i s\u00f8r som en ekstra motivasjon for \u00e5 rydde strender og svaberg.<\/p>\n

\u2013 B\u00e6rekraft er en del av Scandic sitt DNA. Vi \u00f8nsker \u00e5 gj\u00f8re det enkelt for v\u00e5re gjester og lokalbefolkninger rundt om i Norge \u00e5 ta valg som er bra for milj\u00f8et. Det gj\u00f8r vi blant annet ved \u00e5 servere egenprodusert honning, invitere inn strandryddere p\u00e5 frokost eller redusere matsvinnet. Vi er utrolig glade for at HSMAI anerkjenner denne satsingen<\/em>, sier Steen-Mevold.<\/p>\n

Begrunnelse<\/strong>
\nJuryens begrunnelse for Ferdaprisen:<\/p>\n

\u00abKravet til vinneren av Ferdaprisen er profesjonalitet og en strategisk satsing p\u00e5 kvalitativ markedsf\u00f8ring der innsatsfaktorer som modighet, langsiktighet, et gjennomtenkt budskap og h\u00f8y kreativ verdi. \u00c5rets vinner har jobbet systematisk med kreativitet knyttet opp mot det lokale markedet. De ulike innsendte bidragene har en r\u00f8d tr\u00e5d preget av aktuelle samfunnstemaer og er l\u00f8st p\u00e5 forskjellige m\u00e5ter i markedsf\u00f8ringssammenheng og viser en varme og personlighet knyttet opp mot hver enkelt id\u00e9. Dette er en stor kjede som greier \u00e5 skape unikhet gjennom \u00e5 v\u00e6re modige i de ulike lokale markedene. Temaene i 2018 har v\u00e6rt alt fra urban honningproduksjon til plastplukking p\u00e5 strender, syngende fotballstjerner p\u00e5 frokostbuff\u00e9, pappa p\u00e5 hotellbes\u00f8k med babyen sin, plastigloer p\u00e5 snaufjellet, stjerne-kokkem\u00f8te og konkurranse med unge musikere i forbindelse med oppussingen av et \u00e6rverdig hotell. \u00c5rets Reiselivsmarkedsf\u00f8rer er Scandic Hotels. HSMAI gratulerer!\u00bb<\/p>\n

F\u00f8lg ogs\u00e5 FinalCall.travel p\u00e5 Facebook for s\u00e5 g\u00e5r du ikke glipp av de viktigste nyhetene!<\/a><\/strong><\/em><\/p>\n

Husk at du kan bli medlem av v\u00e5re lukkede Facebook-gruppe for alle som reiser mer enn gjennomsnittet. For \u00e5 bli medlem er det et krav at du reiser ofte og at du svarer p\u00e5 de tre sp\u00f8rsm\u00e5lene vi stiller deg ved innmelding.\u00a0Meld deg inn i Frequent Traveler Norge her.<\/a><\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

I forg\u00e5rs kveld ble reiselivsbransjens beste markedsf\u00f8rere hedret under HSMAI Awards p\u00e5 Meet Ullevaal. Scandic stakk av med hele tre gull samt kveldens gjeveste pris, Ferdaprisen: \u00c5rets Reiselivsmarkedsf\u00f8rer. I tillegg til \u00e5 ta hjem prisen \u00c5rets Reiselivsmarkedsf\u00f8rer, vant Scandic gull i kategorien Sosialt Ansvar, Reklamefilm Online Medier og Beste Destinasjonsutviklings-event. \u2013 Jeg er s\u00e5 stolt …<\/p>\n","protected":false},"author":2,"featured_media":36460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,838],"tags":[2834,609,1045],"class_list":["post-36459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nyheter-hoteller","tag-hsmai-pris","tag-scandic-friends","tag-scandic-hotels"],"yoast_head":"\nScandic med den gjeveste prisen p\u00e5 reiselivets \u00abOscarutdeling\u00bb - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2019\/01\/10\/scandic-med-den-gjeveste-prisen-pa-reiselivets-oscarutdeling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scandic med den gjeveste prisen p\u00e5 reiselivets \u00abOscarutdeling\u00bb - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"I forg\u00e5rs kveld ble reiselivsbransjens beste markedsf\u00f8rere hedret under HSMAI Awards p\u00e5 Meet Ullevaal. 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