{"id":35444,"date":"2018-11-06T00:10:04","date_gmt":"2018-11-05T23:10:04","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=35444"},"modified":"2018-11-05T23:11:27","modified_gmt":"2018-11-05T22:11:27","slug":"icelandair-kjoper-opp-sin-argeste-konkurrent-wow-air","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2018\/11\/06\/icelandair-kjoper-opp-sin-argeste-konkurrent-wow-air\/","title":{"rendered":"Icelandair kj\u00f8per opp sin argeste konkurrent – WOW Air"},"content":{"rendered":"

Det har v\u00e6rt godt kjent at begge de to store islandske flyselskapene har slitt stort i det siste. De \u00f8konomiske resultatene har uteblitt, og konkurransen har blitt st\u00f8rre og st\u00f8rre mens oljeprisen har steget. I g\u00e5r, mandag, sendte Icelandair ut en b\u00f8rsmelding<\/a> om at selskapet har tilbudt seg \u00e5 kj\u00f8pe alle aksjene i WOW air. Men vil det l\u00f8se de \u00f8konomiske problemene, eller vil det sette begge selskaper p\u00e5 spill?<\/strong><\/p>\n

Begge selskapene har nok oppdaget at trafikken av passasjerer som skal til Island ikke er stor nok i forhold til den operasjonen de driver. Det samme gjelder jo s\u00e5nn sett for de s\u00e5kalte “sandkassen-selskapene” som satser stort p\u00e5 \u00e5 v\u00e6re en hub for reisende mellom to verdensdeler.<\/p>\n

B\u00e5de WOW og Icelandair har tilbudt ruter fra Europa til Nord-Amerika med flybytte p\u00e5 Island. Dermed satser de i tillegg til reisende til og fra Island, ogs\u00e5 i det t\u00f8ffe markedet mellom Europa og Nord-Amerika. Icelandair har markedsf\u00f8rt seg som et fullpris-selskap (som dog a la SAS har blitt mer og mer redusert de siste \u00e5rene mot lavprisselskap), mens WOW har v\u00e6rt lavpris-selskap a la Norwegian. Uansett har de nok kjempet om de samme kundene.<\/p>\n

Planene skal v\u00e6re at WOW air skal fortsette under eget navn, med Icelandair som eiere (forutsatt at oppkj\u00f8pet g\u00e5r gjennom). Det sies at de to selskapene til sammen har 3,8% av markedet mellom Europa og Nord-Amerika.<\/p>\n

Men selskapene er nok likere enn det h\u00f8res ut som. Begge selskaper har en bedre klasse foran i flyet. WOW Premium og Saga Class p\u00e5 Icelandair. Ingen av dem kan sammenlignes med Business Class hos andre flyselskaper, men mer lik Premium klassen til Norwegian. Begge selskaper skal ha betalt for mat og drikke, og begge selskaper har reiseklasser uten innsjekket bagasje. I tillegg mellomlander begge p\u00e5 Island. S\u00e5 da er kanskje bare forskjellene destinasjonene? Jo, en ting skiller dem. Icelandair har bonusprogrammet SAGA club, mens WOW air ikke har noe bonusprogram.<\/p>\n

Icelandair har operasjoner til 24 destinasjoner i Europa, og 23 i Nord-Amerika med en fl\u00e5te p\u00e5 29 fly, mens WOW air har 22 destinasjoner i Europa, Kanari\u00f8yene og India samt 15 destinasjoner i USA. Mange av destinasjonene er de samme.<\/p>\n

Det kommer til \u00e5 koke ned til hva konkurransemyndighetene mener, men vi tror at skal det v\u00e6re konkurransedyktig i fremtiden, kan det v\u00e6re en ide \u00e5 ikke konkurrere med hverandre p\u00e5 de samme rutene, og \u00e5 selge code-sharebilletter til hverandre for \u00e5 \u00f8ke fleksibiliteten for de reisende. Men vil kundene synes det er en god ide? Vil det \u00f8ke deres 3,8% andel av det transatlantiske markedet? Det finnes tross alt mange gode direkteruter, og prisene over Atlanteren kan komme temmelig langt ned i pris i de kampanjene vi stadig oftere ser.<\/p>\n

Man skulle tro at dette borger for h\u00f8yere priser, men sp\u00f8rsm\u00e5let er om de t\u00f8r dette da konkurransen allikevel blir hard. For konkurransen mellom de to selskapene p\u00e5 de transatlantiske rutene har jo ikke bare v\u00e6rt mellom dem, men mellom det \u00e5 mellomlande p\u00e5 Island eller fly direkte. Mange velger nok det siste, med mindre de sparer en del penger p\u00e5 billetten. Da gjelder det for de islandske flyselskapene \u00e5 finne kombinasjoner av ruter som gj\u00f8r at de reisende ikke f\u00e5r flere mellomlandinger enn de ellers ville p\u00e5 ruten. Det kan i s\u00e5fall v\u00e6re deres beste salgsargument.<\/p>\n

 <\/p>\n

F\u00f8lg ogs\u00e5 FinalCall.travel p\u00e5 Facebook for s\u00e5 g\u00e5r du ikke glipp av de viktigste nyhetene!<\/a><\/strong><\/em><\/p>\n

Husk at du kan bli medlem av v\u00e5re lukkede Facebook-gruppe for alle som reiser mer enn gjennomsnittet. For \u00e5 bli medlem er det et krav at du reiser ofte og at du svarer p\u00e5 de tre sp\u00f8rsm\u00e5lene vi stiller deg ved innmelding.\u00a0Meld deg inn i Frequent Traveler Norge her.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Det har v\u00e6rt godt kjent at begge de to store islandske flyselskapene har slitt stort i det siste. De \u00f8konomiske resultatene har uteblitt, og konkurransen har blitt st\u00f8rre og st\u00f8rre mens oljeprisen har steget. I g\u00e5r, mandag, sendte Icelandair ut en b\u00f8rsmelding om at selskapet har tilbudt seg \u00e5 kj\u00f8pe alle aksjene i WOW air. …<\/p>\n","protected":false},"author":2,"featured_media":24724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,17],"tags":[330,348,1628,1282],"class_list":["post-35444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-flyselskaper","tag-icelandair","tag-island","tag-oppkjop","tag-wow-air"],"yoast_head":"\nIcelandair kj\u00f8per opp sin argeste konkurrent - WOW Air - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2018\/11\/06\/icelandair-kjoper-opp-sin-argeste-konkurrent-wow-air\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Icelandair kj\u00f8per opp sin argeste konkurrent - WOW Air - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"Det har v\u00e6rt godt kjent at begge de to store islandske flyselskapene har slitt stort i det siste. 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