{"id":32405,"date":"2018-06-06T08:33:49","date_gmt":"2018-06-06T06:33:49","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no?p=32405&preview=true&preview_id=32405"},"modified":"2018-06-05T03:38:40","modified_gmt":"2018-06-05T01:38:40","slug":"star-alliance-dilemma-med-et-hoyere-statusnivaau","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2018\/06\/06\/star-alliance-dilemma-med-et-hoyere-statusnivaau\/","title":{"rendered":"Star Alliance dilemma med et h\u00f8yere statusniv\u00e5"},"content":{"rendered":"

I g\u00e5r kunne vi fortelle at Star Alliance vurderer \u00e5 innf\u00f8re et eller flere statusniv\u00e5er som er h\u00f8yere enn Gold<\/a>. Men det kan v\u00e6re en st\u00f8rre utfordring enn det umiddelbart h\u00f8res ut som.<\/strong><\/p>\n

Alliansene i luftfarten st\u00e5r ikke n\u00e6r s\u00e5 sterkt som de gjorde for bare f\u00e5 \u00e5r siden. De enkelte flyselskaper har i dag langt mer fokus p\u00e5 deres egne kunder enn \u00e5 st\u00e5 sammen i en sterk allianse. Det har vi sett masser av eksempler p\u00e5.<\/p>\n

Flyselskapene har alle h\u00f8yere niv\u00e5er<\/strong><\/p>\n

Vi har sett mange eksempler p\u00e5 at flyselskaper nedprioriterer deres partnere i alliansene. I Star Alliance er det kommet til uttrykk p\u00e5 flere omr\u00e5der.<\/p>\n

For det f\u00f8rste s\u00e5 har nesten alle flyselskaper idag et eller flere statusniv\u00e5er som ligger et godt stykke over Gold-niv\u00e5et i Star Alliance. \u00a0Det er p\u00e5 den ene side en av \u00e5rsakene til at Star Alliance n\u00e5 f\u00f8ler seg tvunget til \u00e5 innf\u00f8re et h\u00f8yere niv\u00e5 for hele alliansen og p\u00e5 den andre siden, s\u00e5 er det p\u00e5 samme tid en av utfordringene ved \u00e5 introdusere et nytt niv\u00e5.<\/p>\n

Flyselskapene er i sakens natur mer interesserte i at kundene flyr med dem fremfor en alliansepartner. P\u00e5 tross av at flyselskapene i teorien st\u00e5r sammen i alliansen er de i hverdagen blodige konkurrenter.<\/p>\n

Det ser man bl.a. ved at det lages flere og flere avtaler om f.eks. forbindelsesfly utenfor alliansen. Flyr du f.eks. med SAS til USA og skal videre innenriks vil du ofte kunne oppleve at du skal fly videre med en partner som ikke er United. Du kan enda ofte oppleve at det er med American Airlines, som er med i OneWorld alliansen.<\/p>\n

Flyr du med OneWorld-medlemmet Cathay Pacific ut av K\u00f8benhavn har de samarbeid med SAS om forbindelsesfly – likesom SAS har det med Cathay Pacific ut av Hong Kong.<\/p>\n

Alle flyselskapene holder seg til \u00e5 gi Gullmedlemmer fra andre selskaper et minimum av fordeler. F.eks. skal gullmedlemmer betale for setevalg hos Lufthansa, mens selskapets egne kunder med tilsvarende statusniv\u00e5 i mange tilfeller ikke betaler for det.<\/p>\n

I United Airlines nye Polaris lounger krever det en internasjonal Business- eller First Class billett for \u00e5 f\u00e5 adgang. Helt sikkert et krav de har innf\u00f8rt for bl.a. \u00e5 slippe \u00e5 m\u00e5tte gi adgang til alliansepartnere med Star Alliance status.<\/p>\n

Hvordan kan et nytt statusniv\u00e5 se ut?<\/strong><\/p>\n

En av de store utfordringer for Star Alliance blir \u00e5 inkludere fordeler i et nytt statusniv\u00e5 som rent faktisk har en verdi for kundene – og som de kan f\u00e5 flyselskapene med p\u00e5 \u00e5 betale. Men det er ikke mange fordeler \u00e5 tilf\u00f8ye uten at det koster flyselskapene penger – noe det er tvilsomt at de er interessert i \u00e5 betale.<\/p>\n

Kunder kan med rette frykte at det i virkeligheten ikke blir snakk om en devaluering av det n\u00e5v\u00e6rende Gold-niv\u00e5et fremfor flere reelle fordeler for dem som reiser veldig mye.<\/p>\n

Hos SAS har vi sett litt samme problem. Forskjellen mellom Gull- og Diamond-niv\u00e5 er ganske begrenset. Der er i hvert fall ikke snakk om at man – til tross for at det krever dobbelt s\u00e5 mange poeng – f\u00e5r dobbelt s\u00e5 mange fordeler. Det er ganske enkelt vanskelig \u00e5 komme opp med flere fordeler som ikke koster allverden, uten \u00e5 devaluere niv\u00e5et under.<\/p>\n

I praksis vil det nok bli snakk om at Star Alliance kan tilby h\u00f8yere prioritet ved ombooking og boarding, First Class check-in og kanskje setevalg gratis. Sistnevnte blir det nok en utfordring \u00e5 f\u00e5 flyselskapene med p\u00e5 da det er en stor inntektskilde for dem i dag. Alle disse tingene er naturligvis fint, men i realiteten er det nok ikke nok til at kundene reelt oppfatter det som en fordel de kan bruke til noe stort.<\/p>\n

Teoretisk vil det kanskje ogs\u00e5 v\u00e6re en mulighet \u00e5 tilby flere bonusplasser til kunder med h\u00f8y status, men ogs\u00e5 her tviler vi p\u00e5 at flyselskapene vil akseptere det. De fleste flyselskaper har problemer nok med \u00e5 ha ledige plasser nok p\u00e5 bonusreiser til deres egne statuskunder og skal de \u00e5pne opp for flere seter, s\u00e5 koster det penger.<\/p>\n

Problemet i dag er at det er alt for mange Star Alliance Gold-medlemmer, men det er vanskelig \u00e5 fjerne fordeler fra kunder som allerede har f\u00e5tt dem og er vant til dem. S\u00e5 mister man lojaliteten fra dem og \u00e5pner opp for at de like godt kan fly med andre allianser.<\/p>\n

Samtidig finnes det mange niv\u00e5er hos de enkelte flyselskaper som ligger langt over Star Alliance Gold, hvor kundene ikke f\u00e5r noen ekstra fordeler ut av \u00e5 v\u00e6re lojale mot de \u00f8vrige selskaper i alliansen.<\/p>\n

S\u00e5 alt i alt lyder det meget godt at Star Alliance vil innf\u00f8re et h\u00f8yere statusniv\u00e5. Det vil helt sikkert v\u00e6re fortjent for de mange kunder som kanskje flyr b\u00e5de tre, fire og fem ganger s\u00e5 mye som mange andre gullkunder. Men i realiteten er Star Alliance dilemma at de nok f\u00e5r det vanskelig med \u00e5 komme opp med noen goder som de kan f\u00e5 flyselskapene til \u00e5 betale for. Det etterlater dem med muligheten for enten \u00e5 droppe det h\u00f8yere niv\u00e5et eller skuffe en masse n\u00e5v\u00e6rende gullkunder ved \u00e5 devaluere det eksisterende gullniv\u00e5et.<\/p>\n

Les ogs\u00e5: Star Alliance vurderer et h\u00f8yere statusniveau enn Gold<\/a><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

I g\u00e5r kunne vi fortelle at Star Alliance vurderer \u00e5 innf\u00f8re et eller flere statusniv\u00e5er som er h\u00f8yere enn Gold. Men det kan v\u00e6re en st\u00f8rre utfordring enn det umiddelbart h\u00f8res ut som. Alliansene i luftfarten st\u00e5r ikke n\u00e6r s\u00e5 sterkt som de gjorde for bare f\u00e5 \u00e5r siden. De enkelte flyselskaper har i dag …<\/p>\n","protected":false},"author":1,"featured_media":32406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[835,2],"tags":[236,592,642],"class_list":["post-32405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter-bonusprogrammer","category-featured","tag-eurobonus","tag-sas","tag-star-alliance"],"yoast_head":"\nStar Alliance dilemma med et h\u00f8yere statusniv\u00e5 - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2018\/06\/06\/star-alliance-dilemma-med-et-hoyere-statusnivaau\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Star Alliance dilemma med et h\u00f8yere statusniv\u00e5 - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"I g\u00e5r kunne vi fortelle at Star Alliance vurderer \u00e5 innf\u00f8re et eller flere statusniv\u00e5er som er h\u00f8yere enn Gold. Men det kan v\u00e6re en st\u00f8rre utfordring enn det umiddelbart h\u00f8res ut som. Alliansene i luftfarten st\u00e5r ikke n\u00e6r s\u00e5 sterkt som de gjorde for bare f\u00e5 \u00e5r siden. 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