{"id":31023,"date":"2018-03-02T07:31:41","date_gmt":"2018-03-02T06:31:41","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no\/?p=31023"},"modified":"2018-02-28T22:06:24","modified_gmt":"2018-02-28T21:06:24","slug":"fremtidens-turister-velger-luksus","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2018\/03\/02\/fremtidens-turister-velger-luksus\/","title":{"rendered":"Hvem er fremtidens turister som velger luksus?"},"content":{"rendered":"

En nylig unders\u00f8kelse om reisetrender i luksussegmentet utf\u00f8rt av den internasjonale organisasjonen Pangaea, viser tydelig interesse for nye destinasjoner og h\u00f8y grad av personlig service.<\/strong><\/p>\n

Hva er en luksusreise?<\/p>\n

Den defineres av opplevelsens eksklusivitet og unikhet, i f\u00f8lge unders\u00f8kelsen. I tillegg ble det lagt vekt p\u00e5 skreddersydd service, hotellets kategori og klasse p\u00e5 flyreisen.<\/p>\n

Unders\u00f8kelsen viser at ca halvparten av high-end reisende tar 2-3 ferier \u00e5rlig. Ca \u00bc har fire eller flere ferier pr \u00e5r. I Skandinavia viser unders\u00f8kelsen at 53% av luksusreisende foretar kun \u00e9n ferie \u00e5rlig. Generelt er hyppighet av luksusreiser noe p\u00e5 vei ned.<\/p>\n

Ang\u00e5ende lengde velger skandinaviske luksusreisende \u00e5 feriere inntil 2 uker av gangen. De fleste er over 55 \u00e5r. Europeere og internasjonale reisende ferierer som regel inntil 10 dager og aldersgruppen ligger lavere. Skandinaviske luksusreisende skiller seg ogs\u00e5 ut fra andre markeder ved at de ferierer like ofte med sin partner som med familien. Resten av markedet har en overlegen overvekt p\u00e5 luksusreiser med partner, ikke med familie.<\/p>\n

Prisen som skandinaviske luksusreisende er villige til \u00e5 betale for ferien, ligger i hovedvekt fra kr 50 000-70 000 pr person. Unders\u00f8kelsen viser at \u201dvalue for money\u201d betyr mye for disse erfarne reisende. De aller fleste bestiller via reisebyr\u00e5.<\/p>\n

Kategorien som foretrekkes i alle markeder med klar margin, er boutique hoteller. Verdt \u00e5 merke seg er at selve destinasjonen utgj\u00f8r hovedvalget for ferien, ikke hotellet i seg selv.<\/p>\n

Maldivene er den aller mest ettertraktede destinasjonen i alle markeder. I Skandinavia ranker ogs\u00e5 Seychellene, Mauritius, S\u00f8r-Afrika, Dubai, Karibia og USA h\u00f8yt.<\/p>\n

\"\"I tillegg er interessen for nye destinasjoner og nye opplevelser sv\u00e6rt ettertraktet blant skandinavere, mens shoppingmuligheter har minimal interesse. Generelt er interessen for skj\u00f8nnhetsbehandlinger og events dalende, mens gourmetrestauranter, kultur og komfort\/privat setting er ettertraktet.<\/p>\n

Hvem og hva p\u00e5virker avgj\u00f8relsene? Personlige anbefalinger fra familie og venner har st\u00f8rst innflytelse. S\u00e5 f\u00f8lger priser\/utmerkelser og anbefalinger fra sosiale media. Deretter legges nettsidene til hotell\/destinasjoner\/flyselskap h\u00f8y vekt.<\/p>\n

Trendene skapes i hovedvekt av media, b\u00e5de online og trykt presse.<\/p>\n

\"\"<\/p>\n

Fremtidens luksusreisende vil v\u00e6re stadig mer krevende og ekstra opptattav nye destinasjoner og ferieprodukter. De er velinformerte, ser etter en helt spesiell opplevelse langt unna masseturisme og med h\u00f8y grad av personlig service. For \u00e5 treffe sitt valg s\u00f8ker de faglig ekspertise.<\/p>\n

Unders\u00f8kelsen Luxury Travel Trends er den 5. i sitt slag. Den er utf\u00f8rt av Pangaea, en internasjonal organisasjon som best\u00e5r av 12 uavhengige byr\u00e5er. De er alle spesialisert innen turisme og med h\u00f8y kompetanse innen utvikling av nye markeder og kommunikasjon. United Spirit Nordic er medlem av Pangaea nettverket.<\/p>\n","protected":false},"excerpt":{"rendered":"

En nylig unders\u00f8kelse om reisetrender i luksussegmentet utf\u00f8rt av den internasjonale organisasjonen Pangaea, viser tydelig interesse for nye destinasjoner og h\u00f8y grad av personlig service. Hva er en luksusreise? Den defineres av opplevelsens eksklusivitet og unikhet, i f\u00f8lge unders\u00f8kelsen. I tillegg ble det lagt vekt p\u00e5 skreddersydd service, hotellets kategori og klasse p\u00e5 flyreisen. Unders\u00f8kelsen …<\/p>\n","protected":false},"author":2,"featured_media":31024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[839,2],"tags":[1134,2206],"class_list":["post-31023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter-andre","category-featured","tag-ferie","tag-luksusferie"],"yoast_head":"\nHvem er fremtidens turister som velger luksus? - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2018\/03\/02\/fremtidens-turister-velger-luksus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hvem er fremtidens turister som velger luksus? - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"En nylig unders\u00f8kelse om reisetrender i luksussegmentet utf\u00f8rt av den internasjonale organisasjonen Pangaea, viser tydelig interesse for nye destinasjoner og h\u00f8y grad av personlig service. Hva er en luksusreise? Den defineres av opplevelsens eksklusivitet og unikhet, i f\u00f8lge unders\u00f8kelsen. I tillegg ble det lagt vekt p\u00e5 skreddersydd service, hotellets kategori og klasse p\u00e5 flyreisen. 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