{"id":23210,"date":"2017-01-28T13:00:01","date_gmt":"2017-01-28T12:00:01","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/no?p=23210&preview=true&preview_id=23210"},"modified":"2017-01-26T21:04:39","modified_gmt":"2017-01-26T20:04:39","slug":"prisen-pa-flybilletter-falle-fremtiden-ogsa-kjoper-ting-hos-flyselskapet","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/no\/2017\/01\/28\/prisen-pa-flybilletter-falle-fremtiden-ogsa-kjoper-ting-hos-flyselskapet\/","title":{"rendered":"Kan prisen p\u00e5 flybilletter falle i fremtiden, hvis du ogs\u00e5 kj\u00f8per andre ting hos flyselskapet?"},"content":{"rendered":"

Det har lenge v\u00e6rt kjent at nett-reisebyr\u00e5er gir deg rabatt hvis du ogs\u00e5 kj\u00f8per hotell eller leiebil sammen med flybilletten. De bruker ganske enkelt en del av fortjenesten p\u00e5 \u00e5 gi deg et bedre tilbud for \u00e5 f\u00e5 kunden til \u00e5 bestille hos dem. Men kan vi ogs\u00e5 se denne trenden bre seg til flyselskapene i fremtiden?<\/strong><\/p>\n

Alle i reisebransjen har fullt fokus p\u00e5 \u00e5 selge tilleggsprodukter av enhver art. Det har vi sett hos reisebyr\u00e5ene i lang tid og de siste \u00e5rene har ogs\u00e5 flyselskapene fulgt efter.<\/p>\n

Tilbud p\u00e5 hoteller, leiebiler, forsikringer, loungeadgang og mye annet er etterhvert blitt normen n\u00e5r man fors\u00f8ker \u00e5 kj\u00f8pe en flybillett p\u00e5 flyselskapenes hjemmesider. Hos lavprisselskapene er det ofte en jungel \u00e5 navigere seg gjennom bookingprosessen – uten \u00e5 kj\u00f8pe annet enn flybilletten – og det ser vi ogs\u00e5 mer og mer hos de tradisjonelle flyselskapene.<\/p>\n

Den trenden vil vi helt sikker se fortsette og spre seg enda mer i fremtiden. Det er store penger \u00e5 tjene p\u00e5 disse tilleggsproduktene for flyselskapene. Kommisjoner p\u00e5 10-20 % for \u00e5 formidle hoteller eller leiebiler er helt normalt og det er naturligvis penger som flyselskapene gjerne vil ha fingrene i.<\/p>\n

Hos nett-reisebyr\u00e5ene har vi lenge sett at du kan f\u00e5 rabatt, hvis du kj\u00f8per b\u00e5de fly, hotell og\/eller leiebil. De bruker ganske enkelt en del av deres kommisjon p\u00e5 \u00e5 gi deg en rabatt. Du sparer penger og de tjener mer enn de ellers ville ha gjort, hvis du kun kj\u00f8pte flybilletten. En win-win situasjon.<\/p>\n

Denne trenden kan vi n\u00e5 se spre seg til flyselskapene i den kommende tiden.<\/p>\n

SAS har for eksempel inng\u00e5tt et samarbeid med Hotels.com<\/strong><\/a>, hvor det er mulig \u00e5 opptjene EuroBonus-poeng n\u00e5r du bestiller hoteller. I praksis er det ogs\u00e5 her snakk om at det brukes en del av kommisjonen p\u00e5 \u00e5 gi deg disse bonuspoengene. Ingen tvil om at SAS kunne tjene mer pr. booking hvis de ikke gjorde det. Men vurderingen er helt klart at de selger mer n\u00e5r de gj\u00f8r det – og dermed blir bunnlinjen st\u00f8rre.<\/p>\n

Man kan ogs\u00e5 forestille seg at denne kommisjonen kan v\u00e6re med til \u00e5 gj\u00f8re flybillettene billigere i fremtiden.<\/p>\n

Direkt\u00f8ren for det islandske lavprisselskapet WOWair, Skuli Mogensen, sier i et intervju med Travel Weekly<\/a>, at de n\u00e5 eksperimenterer med at flybillettene skal falle i pris n\u00e5r kundene kj\u00f8per andre produkter. Hans plan er at det skal v\u00e6re fult gjennomskuelig s\u00e5 kunden kan se direkte p\u00e5 skjermen at prisen faller n\u00e5r man putter andre varer i innkj\u00f8pskurven.<\/p>\n

WOWair-sjefen er ogs\u00e5 \u00e5pen for \u00e5 “betale” kundene for \u00e5 reklamere for flyselskapet. Han uttaler videre at n\u00e5r kunder poster p\u00e5 sosiale medier, s\u00e5 er det reklame for flyselskapet og har dermed en verdi. Denne verdien er han \u00e5pen for \u00e5 gi en del av til de kundene som hjelper med \u00e5 skaffe flere kunder til butikken.<\/p>\n

S\u00e5kalt “affiliate marketing” har lenge v\u00e6rt kjent i online-verdenen, men noe kunne tyde p\u00e5 at dette n\u00e5 ogs\u00e5 kan spre seg s\u00e5 kundene kan f\u00e5 direkte utbytte av \u00e5 v\u00e6re gode ambassad\u00f8rer for et flyselskap eller kj\u00f8pe flere deler av reisen sin sammen med flybilletten. Dermed utvikler flyselskapene seg ogs\u00e5 til \u00e5 v\u00e6re nett-reisebyr\u00e5er.<\/p>\n

En spennende tanke som saktens kunne v\u00e6re med til \u00e5 definere fremtiden i luftfarten.\u00a0Det passer ogs\u00e5 godt i tr\u00e5d med de eksisterende bonusprogrammene hvor man ogs\u00e5 kan opptjene bonuspoeng hos eksterne partnere. Samarbeid som flyselskapene ogs\u00e5 idag tjener store penger p\u00e5 n\u00e5r de selger disse bonuspoengene til eksterne firmaer.<\/p>\n

Utviklingen kunne saktens v\u00e6re at man kan\u00a0se den rabatten man oppn\u00e5r direkte p\u00e5 hjemmesiden innen man bestiller reisen\u00a0sin og f\u00e5r den fratrukket prisen p\u00e5 flybilletten.<\/p>\n","protected":false},"excerpt":{"rendered":"

Det har lenge v\u00e6rt kjent at nett-reisebyr\u00e5er gir deg rabatt hvis du ogs\u00e5 kj\u00f8per hotell eller leiebil sammen med flybilletten. De bruker ganske enkelt en del av fortjenesten p\u00e5 \u00e5 gi deg et bedre tilbud for \u00e5 f\u00e5 kunden til \u00e5 bestille hos dem. Men kan vi ogs\u00e5 se denne trenden bre seg til flyselskapene …<\/p>\n","protected":false},"author":1,"featured_media":23211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[839,2],"tags":[1280,1281,1052,1119,1282],"class_list":["post-23210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter-andre","category-featured","tag-onlinebooking","tag-ota","tag-rabatt","tag-reisebyraer","tag-wow-air"],"yoast_head":"\nKan prisen p\u00e5 flybilletter falle i fremtiden, hvis du ogs\u00e5 kj\u00f8per andre ting hos flyselskapet? - FinalCall.travel Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finalcall.demowebprojects.com\/no\/2017\/01\/28\/prisen-pa-flybilletter-falle-fremtiden-ogsa-kjoper-ting-hos-flyselskapet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kan prisen p\u00e5 flybilletter falle i fremtiden, hvis du ogs\u00e5 kj\u00f8per andre ting hos flyselskapet? - FinalCall.travel Norge\" \/>\n<meta property=\"og:description\" content=\"Det har lenge v\u00e6rt kjent at nett-reisebyr\u00e5er gir deg rabatt hvis du ogs\u00e5 kj\u00f8per hotell eller leiebil sammen med flybilletten. 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