{"id":55648,"date":"2026-04-03T11:37:23","date_gmt":"2026-04-03T09:37:23","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/da\/?p=55648"},"modified":"2026-04-03T11:37:23","modified_gmt":"2026-04-03T09:37:23","slug":"ny-marriott-bonvoy-kaede-i-europa","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/da\/ny-marriott-bonvoy-kaede-i-europa\/","title":{"rendered":"Ny Marriott Bonvoy k\u00e6de i Europa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Hotelk\u00e6den &#8220;Series by Marriott&#8221; kommer til Europa: Nye hoteller bygges i Storbritannien og Italien. Men k\u00e6dens hoteller giver d\u00e5rlig optjening i loyalitets programmet Marriott Bonvoy. De g\u00e6ster, der v\u00e6rds\u00e6tter optjeningen af point og status, vil formentlig overveje alternativer.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marriott er i v\u00e6kst. Flere hoteller og flere k\u00e6de kommer til. Nu bliver k\u00e6den Series by Marriott introduceret i Europa. Der \u00e5bnes 11 hoteller: 6 hoteller i Italien og 5 hoteller i Storbritannien.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kort om &#8220;Series by Marriott&#8221;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marriott kalder selv hotelk\u00e6den for &#8220;Midscale&#8221; &#8211; alts\u00e5 et mellemklasse hotel. Men det ligger alts\u00e5 nederst p\u00e5 listen i grupperingen af Marriotts hotelk\u00e6der, der har denne inddeling:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Luxury<\/li><li>Premium<\/li><li>Select<\/li><li>Midscale<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">I samme gruppe ligger k\u00e6den &#8220;Four Points Flex&#8221;. Marriott skriver selv, at &#8220;Select by Marriott&#8221; byder p\u00e5 moderne og behagelige overnatninger til overkommelige priser. Men prisniveauet afspejles ogs\u00e5 i optjeningen i loyalitetsprogrammet Marriott Bonvoy. Der er halv optjening af b\u00e5de point og status sammenlignet med mange andre af loyalitetsprogrammets hotelk\u00e6der.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoteller i k\u00e6der som eksempelvis Moxy, AC Hotels, Courtyard og Citizin M ligger alle i gruppen &#8220;Select&#8221;, alts\u00e5 et trin h\u00f8jere. Disse hoteller giver ogs\u00e5 dobbelt optjening af point og status sammenlignet med &#8220;Series by Marriott&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Series by Marriott&#8221; har 50 hoteller i Indien og 8 hoteller i USA. Dertil kommer et ny\u00e5bnet hotel i Japan. S\u00e5 langt de fleste danske medlemmer i Marriott Bonvoy kender formentlig ikke hotelk\u00e6den.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">De seks italienske hoteller<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Det italienske firma <a rel=\"noreferrer noopener\" href=\"https:\/\/www.amapa.it\/\" target=\"_blank\">Amapa Group<\/a> skal st\u00e5 for de 6 italienske hoteller i &#8220;Series by Marriott&#8221;. 5 af disse hoteller driver Amapa Group allerede i dag. Men hotellerne vil blive overf\u00f8rt til k\u00e6den &#8220;Series by Marriott&#8221; (p\u00e5 tilsvarende m\u00e5de, som de danske <a rel=\"noreferrer noopener\" href=\"https:\/\/finalcall.demowebprojects.com\/da\/aarets-skuffelse-for-pointjaegerne-zleep-hotels-bliver-four-points-flex-by-sheraton\/\" target=\"_blank\">Zleep hoteller blev optaget i &#8220;Four Points Flex by Sheraton&#8221;<\/a>). Det sidste hotel skal bygges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De 6 italienske hoteller kommer til at ligge i byerne Montesilvano, Peschici, Pomezia, Rimini, Valmontone og Venedig. Amapa Group ejer og driver i forvejen en lang r\u00e6kke hoteller i forskellige k\u00e6der, som eksempelvis Courtyard by Marriott, Hilton Garden, Mercure, Ibis og Novotel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ezio Romani, administrerende direkt\u00f8r for Amapa, udtaler: &#8220;<em>At samarbejde med Marriott International om at bringe Series by Marriott til Italien er en vigtig milep\u00e6l for Amapa. Gennem denne aftale vil vi kombinere vores dybe forst\u00e5else af italiensk g\u00e6stfrihed med Marriotts globale ekspertise og st\u00e6rke distributionsnetv\u00e6rk, hvilket skaber fordele for g\u00e6ster p\u00e5 tv\u00e6rs af disse hoteller.<\/em>&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">De fem britiske hoteller<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Den britiske virksomhed <a href=\"https:\/\/shg.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Splendid Hospitality Group<\/a> skal drive 5 hoteller i &#8220;Series by Marriott&#8221;. Tre af hotellerne kommer til at ligge i London, mens pressemeddelelsen ikke oplyser, hvor de \u00f8vrige hoteller placeres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Splendid Hospitality Group driver 24 hoteller (bl.a. for Accor, Hilton, IHG og&nbsp;Marriott) med over 2.500 v\u00e6relser, 38 KFC restauranter og 3 alderdomshjem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nadeem Boghani, bestyrelsesformand for Splendid Hospitality Group, udtalte: <em>&#8220;Vi er utroligt stolte af at lancere Series by Marriott i Storbritannien, hvilket markerer et nyt kapitel i Splendid Hospitality Groups v\u00e6ksthistorie. Dette fortsatte samarbejde med Marriott afspejler vores f\u00e6lles overbevisning om, at god g\u00e6stfrihed handler om gennemt\u00e6nkt design, autentiske oplevelser og et urokkelig fokus p\u00e5 g\u00e6sten.&#8221;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marriott Bonvoy skulle gerne give flere g\u00e6ster<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marriott peger selv p\u00e5, at loyalitetsprogrammet Marriott Bonvoy er et stort aktiv for de nye hoteller. Programmet har over 270 millioner medlemmer. Markedsf\u00f8ringen overfor dem er en del af Marriotts effektive salgskanal, og kan v\u00e6re med til at fylde hotellerne med g\u00e6ster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det kan derfor ogs\u00e5 undre, at g\u00e6sterne p\u00e5 &#8220;Series by Marriott&#8221; har s\u00e5 d\u00e5rlig optjening af point og status. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marriott satser p\u00e5 mellemklasse segmentet<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Med lanceringen af \u200b\u200bhotelk\u00e6den &#8220;Series by Marriott&#8221; i Europa forts\u00e6tter Marriott koncernen med at v\u00e6kste i mellemklasse segmentet. Marriott koncernen gik ind i Europas mellemklassesegment i 2023, da koncernen lancerede k\u00e6den &#8220;\u200b\u200bFour Points Flex by Sheraton&#8221;. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ud over k\u00e6den &#8220;Series by Marriott&#8221; vil koncernen ogs\u00e5 forts\u00e6tte med at udbrede k\u00e6den &#8220;StudioRes&#8221;, der er et mellemklassebrand for g\u00e6ster, der har brug for l\u00e6ngerevarende ophold. Denne k\u00e6de blev lanceret i USA. I pressemeddelelsen skriver Marriott, at hoteloperat\u00f8rer i Europa har vist interesse for at etablere hoteller i StudioRes k\u00e6den.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Artiklen er baseret p\u00e5 en pressemeddelelse fra Marriott.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hotelk\u00e6den &#8220;Series by Marriott&#8221; kommer til Europa: Nye hoteller bygges i Storbritannien og Italien. Men k\u00e6dens hoteller giver d\u00e5rlig optjening i loyalitets programmet Marriott Bonvoy. De g\u00e6ster, der v\u00e6rds\u00e6tter optjeningen af point og status, vil formentlig overveje alternativer. Marriott er i v\u00e6kst. Flere hoteller og flere k\u00e6de kommer til. Nu bliver k\u00e6den Series by Marriott &hellip;<\/p>\n","protected":false},"author":92,"featured_media":55651,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[447,778,839,4646,2270,2285,5213],"class_list":["post-55648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-beste-saker","tag-cph","tag-delhi","tag-four-points-flex-by-sheraton","tag-peru","tag-pinal-airpark","tag-series-by-marriott"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ny Marriott Bonvoy k\u00e6de i Europa | FinalCall.travel Danmark<\/title>\n<meta name=\"description\" content=\"Hotelk\u00e6den &quot;Series by Marriott&quot; kommer til Europa. 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