{"id":54319,"date":"2026-01-19T07:01:44","date_gmt":"2026-01-19T06:01:44","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/da\/?p=54319"},"modified":"2026-01-19T01:28:07","modified_gmt":"2026-01-19T00:28:07","slug":"danmarks-stoerste-hotelkaede-skifter-navn-til-stays","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/da\/danmarks-stoerste-hotelkaede-skifter-navn-til-stays\/","title":{"rendered":"Danmarks st\u00f8rste hotelk\u00e6de skifter navn til Stays"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Stays er det nye navn for danmarks st\u00f8rste hotelk\u00e6de for privatejede hoteller. Navneskiftet blev gennemf\u00f8rt i den forgangne uge. Dermed vil k\u00e6de  styrke sin position b\u00e5de p\u00e5 det danske og det internationale marked.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hotelk\u00e6den Small Danish Hotels hedder fremover <a href=\"https:\/\/www.stays.dk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stays<\/a>. Navneskiftet er en del af hotelk\u00e6dens langsigtede udviklingsstrategi, hvor man vil fokusere p\u00e5 en yngre m\u00e5lgruppe. Stays satser p\u00e5 oplevelser skr\u00e6ddersyet til g\u00e6sternes interesser, herunder gastronomi, spa, golf, musik og natur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bb<em>Vores nuv\u00e6rende navn har tjent os godt siden 2012 og l\u00f8ftet os til et velkendt brand i den danske hotelbranche. Det har vundet priser og kobles med kvalitet og g\u00e6stfrihed hos rigtig mange danske og udenlandske g\u00e6ster. Men b\u00e5de markedet og g\u00e6sternes pr\u00e6ferencer \u00e6ndrer sig, og Small Danish Hotels-navnet har sine begr\u00e6nsninger i forhold til vores ambitioner. Det er derfor det rette tidspunkt at ryste fjerene og give hotelk\u00e6den et st\u00f8rre vingefang<\/em>,\u00ab siger Finn Steffensen, formand for hotelk\u00e6den i en pressemeddelelse<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategi: v\u00e6kst og kvalitet<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stays har en klar strategi om at v\u00e6kste og tilbyde kvalitetsophold. Det seneste \u00e5r er flere kendte danske hoteller og kroer kommet med i k\u00e6den. Eksempelvis<a href=\"https:\/\/www.brondumshotel.dk\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Br\u00f8ndums Hotel<\/a> i Skagen,<a href=\"https:\/\/schackenborg.dk\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Schackenborg Slot og Slotskro<\/a>, <a href=\"https:\/\/aaroesundbadehotel.dk\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c5r\u00f8sund Badehotel <\/a>ved Haderslev og <a href=\"https:\/\/strandhotellet-blokhus.dk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strandhotellet Blokhus<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adm. direkt\u00f8r Finn Kr\u00e6fting fremh\u00e6ver, at navneskiftet ogs\u00e5 er en strategisk \u00e5bning mod yngre m\u00e5lgrupper. <em>&#8220;Stays er kort, let fortolkeligt, og det giver os meget mere elastik til at st\u00e5 skarpere i det danske og internationale marked. Vores ambition er at blive et af Skandinaviens f\u00f8rende leisure brands inden for hotelophold&#8221;<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det nye navn, Stays, er et koncept, der skal kommunikere k\u00e6dens fokus p\u00e5 oplevelser ud over selve overnatningen. Hotelk\u00e6den lancerer samtidig fire kategorier: Premium Stays, Classic Stays, Signature Stays og Partner Stays, som hver is\u00e6r signalerer forskellige niveauer af kvalitet og oplevelser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hotelk\u00e6den har siden 1981 udviklet sig fra et samarbejde mellem syv midtjyske kroer til at omfatte over 75 kroer, byhoteller, boutiquehoteller og wellness- og badehoteller i hele landet. I dag r\u00e5der k\u00e6dens overnatningssteder over 5.200 v\u00e6relser p\u00e5 landsplan. Desuden har hotelk\u00e6den ogs\u00e5 <a rel=\"noreferrer noopener\" href=\"https:\/\/finalcall.demowebprojects.com\/da\/bwh-hotel-group-og-small-danish-hotels-i-ny-kooperation\/\" target=\"_blank\">et samarbejde med Best Western Group<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Artiklen er baseret p\u00e5 en pressemeddelelse fra Stays. Forsidefoto: Palads Hotel, Viborg.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stays er det nye navn for danmarks st\u00f8rste hotelk\u00e6de for privatejede hoteller. Navneskiftet blev gennemf\u00f8rt i den forgangne uge. Dermed vil k\u00e6de styrke sin position b\u00e5de p\u00e5 det danske og det internationale marked. Hotelk\u00e6den Small Danish Hotels hedder fremover Stays. Navneskiftet er en del af hotelk\u00e6dens langsigtede udviklingsstrategi, hvor man vil fokusere p\u00e5 en yngre &hellip;<\/p>\n","protected":false},"author":92,"featured_media":54320,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[839,4166,5086],"class_list":["post-54319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-delhi","tag-small-danish-hotels","tag-stays"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Danmarks st\u00f8rste hotelk\u00e6de skifter navn til Stays | FinalCall.travel Danmark<\/title>\n<meta name=\"description\" content=\"Stays er det nye navn for danmarks st\u00f8rste hotelk\u00e6de for privatejede hoteller. 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