{"id":51901,"date":"2025-08-31T07:01:00","date_gmt":"2025-08-31T05:01:00","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/da\/?p=51901"},"modified":"2025-08-30T23:36:38","modified_gmt":"2025-08-30T21:36:38","slug":"marriott-og-mcdonalds-i-faelles-kampagne","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/da\/marriott-og-mcdonalds-i-faelles-kampagne\/","title":{"rendered":"Marriott og McDonald’s i f\u00e6lles kampagne"},"content":{"rendered":"\n

Hvad siger du til at bo p\u00e5 et hotel med burgerk\u00e6dens orange logo p\u00e5 sofaen og s\u00e6kkestolen? Samt et billede af burgerk\u00e6dens maskot, klovnen “Ronald McDonald” p\u00e5 v\u00e6ggen? Det er nu realiteten p\u00e5 nogle af Marriott koncernens livsstilshoteller i Kina.<\/strong><\/p>\n\n\n\n

Loyalitetsprogrammet Marriott Bonvoy og burgerk\u00e6den McDonald’s har lavet en f\u00e6lles kampagne, der er m\u00e5lrettet til den nye generation af rejsende: Dem, som tager p\u00e5 korte ferier og spontane week-end ophold for at lade op og finde ny energi. Kampagnen gennemf\u00f8res p\u00e5 udvalgte budgetvenlige livsstilshoteller som Moxy, Four Points by Sheraton og Fairfield by Marriott.<\/p>\n\n\n\n

Dette er en helt ny m\u00e5de at tiltr\u00e6kke g\u00e6ster til Marriott koncernens hoteller og McDonalds restauranter. Det bliver sp\u00e6ndende at se, om vi fremover ogs\u00e5 kommer til at se tilsvarende samarbejde om kampagner i Europa. Det bliver ogs\u00e5 sp\u00e6ndende at se, hvordan erfaringerne fra denne kampagne fremover vil p\u00e5virke loyalitetsprogrammerne “Marriott Bonvoy” og “MyMcDonald’s Rewards”. Endelig kan vi ogs\u00e5 t\u00e6nke over, om vi fortsat vil f\u00e5 tilbudt loyalitetsprogrammernes velkendte kampagner (som eksempelvis optjening af dobbelt point) – eller om vi fremover skal indstille os p\u00e5 helt nye markedsf\u00f8ringstiltag.<\/p>\n\n\n\n

Playful Getaways with Marriott Bonvoy<\/strong><\/h3>\n\n\n\n

\u201cPlayful Getaways with Marriott Bonvoy\u201d<\/strong>, kaldes den f\u00e6lles kampagne, der l\u00f8ber frem til 30. januar 2026. Kampagnen rulles ud i 14 kinesiske storbyer og byder blandt andet p\u00e5 McDonald\u2019s-inspirerede hotelv\u00e6relser. Men der er ogs\u00e5 specialdesignede sightseeing busser i Beijing, Shanghai, Guangzhou og Shenzhen. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Alt sammen skabt for at give unge rejsende mulighed for at genopdage deres egen by og n\u00e6rliggende destinationer p\u00e5 en frisk, underholdende og afslappet m\u00e5de.<\/p>\n\n\n\n

\u201cVores samarbejde med McDonald\u2019s China udspringer af et f\u00e6lles \u00f8nske om at skabe gl\u00e6de og unikke oplevelser,\u201d<\/em> fort\u00e6ller Betty Tian, Managing Vice President, Customer Group, Marriott International Greater China. \u201cDa weekendophold bliver en livsstilstrend blandt unge rejsende, introducerer vi for f\u00f8rste gang McDonald\u2019s-figurer i hoteluniverset. Sammen med (udvalgte livsstilshoteller under f\u00e6llesbetegnelsen, red) Select Brands som Four Points by Sheraton, Fairfield by Marriott og Moxy skaber vi fleksible, afslappede og legende rejseoplevelser, der im\u00f8dekommer den nye generations behov for korte, men meningsfulde rejser.\u201d<\/em><\/p>\n\n\n\n

Hos McDonald\u2019s China ser man samarbejdet som en forl\u00e6ngelse af deres nye landsd\u00e6kkende satsning.<\/p>\n\n\n\n

\u201cFra 13. august lancerer vi vores McDonaldland-kampagne, der forvandler McDonald\u2019s til et sommerligt rejsem\u00e5l fyldt med leg og gl\u00e6de,\u201d<\/em> siger Yabin He, Chief Growth Officer i McDonald\u2019s China. \u201cVi er begejstrede for at samarbejde med Marriott Bonvoy. Sammen kan vi skabe nye, farverige rejseoplevelser og dele McDonaldland-magi med endnu flere g\u00e6ster.\u201d<\/em><\/p>\n\n\n\n

En legende rejse starter i Shenzhen<\/h3>\n\n\n\n

Kampagnen blev officielt skudt i gang den 10. august p\u00e5 “Shenzhen Marriott Hotel Golden Bay”. Her kunne g\u00e6ster tjekke ind p\u00e5 fire helt nye McDonald\u2019s-temav\u00e6relser, hvor de velkendte figurer f\u00e5r nyt liv i en hyggelig hotelramme.<\/p>\n\n\n\n

Fra udvalgte McDonald\u2019s restauranter k\u00f8rer desuden specialdesignede temabusser direkte til Golden Bay Beach. Og rejsen g\u00e5r videre med b\u00e5d til et legende \u201cMcDonaldland\u201d-univers.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Temav\u00e6relser og pop-up bybusser<\/h3>\n\n\n\n

Frem til 30. januar 2026 forvandles Marriott-hoteller i 14 storbyer \u2013 heriblandt Beijing, Shanghai, Hangzhou og Chengdu \u2013 til sm\u00e5 legende universer. Her kan g\u00e6ster tjekke ind p\u00e5 v\u00e6relser inspireret af ikoniske McDonald\u2019s-figurer, slappe af i lounges med Hamburger<\/em>-tema eller tage et sjovt selfie if\u00f8rt Ronald McDonald-badek\u00e5ber.<\/p>\n\n\n\n

Fra 15. august til 2. september kan medlemmer i fire storbyer desuden hoppe ombord p\u00e5 en \u201cPlayful Pop-Up\u201d<\/strong> bybus hver weekend. Busserne k\u00f8rer p\u00e5 s\u00e6rligt ruter med stop ved byernes st\u00f8rste vartegn og byder undervejs p\u00e5 underholdning, som stand-up og shows.<\/p>\n\n\n\n

Artiklen bygger p\u00e5 en pressemeddelelse fra Marriott Bonvoy<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Hvad siger du til at bo p\u00e5 et hotel med burgerk\u00e6dens orange logo p\u00e5 sofaen og s\u00e6kkestolen? Samt et billede af burgerk\u00e6dens maskot, klovnen “Ronald McDonald” p\u00e5 v\u00e6ggen? Det er nu realiteten p\u00e5 nogle af Marriott koncernens livsstilshoteller i Kina. Loyalitetsprogrammet Marriott Bonvoy og burgerk\u00e6den McDonald’s har lavet en f\u00e6lles kampagne, der er m\u00e5lrettet til …<\/p>\n","protected":false},"author":92,"featured_media":51903,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[839,3567,4645,4906,1921,2270,4907],"class_list":["post-51901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-delhi","tag-fairfield-by-marriott","tag-four-points-by-sheraton","tag-mcdonalds","tag-md80","tag-peru","tag-playful-getaways"],"yoast_head":"\nMarriott 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