{"id":44566,"date":"2023-05-22T15:15:00","date_gmt":"2023-05-22T13:15:00","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/da\/?p=44566"},"modified":"2023-05-22T13:18:07","modified_gmt":"2023-05-22T11:18:07","slug":"nordens-stoerste-hotelkoncern-skifter-navn","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/da\/nordens-stoerste-hotelkoncern-skifter-navn\/","title":{"rendered":"Nordens st\u00f8rste hotelkoncern skifter navn"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>I dag lanceres Strawberry, og Nordic Choice Hotels bliver historie. Samtidig meddeler koncernen, at planerne for v\u00e6kst er st\u00f8rre end nogensinde, og at tilbuddet til hotelfirmaets g\u00e6ster og medlemmer vil blive kraftigt udvidet.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I dag tilbyder vi langt mere end vores 229 hoteller. Vi har restauranter over hele Norden, spa, barer, fitnesscentre og de bedste m\u00f8de- og konferencefaciliteter. Og ikke mindst over 2,4 millioner medlemmer. M\u00e5let er fortsat at v\u00e6re de bedste inden for hoteloplevelser i Norden, men navneskiftet giver os mulighed for at udvide tilbuddet af oplevelser, som vores g\u00e6ster og medlemmer f\u00e5r,&#8221; udtaler ejer og grundl\u00e6gger af Strawberry, Petter A. Stordalen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fra meget til mere Navne\u00e6ndringen markerer det f\u00f8rste skridt i virksomhedens nye vision. Strawberry skal v\u00e6re de bedste inden for oplevelser i Norden &#8211; gennem flere partnere, flere hoteller, flere restauranter og meget mere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ved at udvide den eksisterende portef\u00f8lje af produkter, tjenester og oplevelser vil Strawberry gennem fordelene i deres program give g\u00e6ster og medlemmer adgang til et bredt udvalg af oplevelser og fordele over hele Norden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I over 25 \u00e5r har vi v\u00e6ret de bedste inden for hotel- og g\u00e6steoplevelser. Det vil vi forts\u00e6tte med som Strawberry, men vi vil ogs\u00e5 tilbyde vores g\u00e6ster og medlemmer endnu mere. For eksempel vil du som medlem af Strawberry fremover kunne optjene bonuspoint, hvis du \u00f8nsker at bo p\u00e5 et af Preferred Hotels&#8217; over 650 hoteller over hele verden. Og gennem vores samarbejde med Live Nation f\u00e5r du eksklusiv adgang til koncerter og arrangementer over hele Norden. Dette er bare begyndelsen. Lanceringen af Strawberry er det f\u00f8rste skridt. Nu skruer vi op og s\u00e6tter en helt ny standard &#8211; ogs\u00e5 ud over turistbranchen,&#8221; siger Stordalen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e6rdierne best\u00e5r Strawberry vil fortsat v\u00e6re en aktiv samfundsakt\u00f8r og indg\u00e5r i forbindelse med navneskiftet et samarbejde med Nobels Fredssenter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Vi har en lang historie med at st\u00f8tte forskellige form\u00e5l og organisationer, der fremmer v\u00e6rdier, vi st\u00e5r for, uanset om det er UNICEF, Pride eller juridisk hj\u00e6lp til flygtninge. N\u00e5r vi nu skifter navn til Strawberry, er det vigtigt for os at signalere b\u00e5de til vores medarbejdere og g\u00e6ster, at vores v\u00e6rdier stadig st\u00e5r st\u00e6rkt. Nobels Fredssenter er en vigtig institution, der fremmer dialog og fred, og som deres partner vil vi forts\u00e6tte med at arbejde for et mere tolerant og inkluderende samfund &#8211; i fuld overensstemmelse med vores v\u00e6rdier,&#8221; siger administrerende direkt\u00f8r i Strawberry, Torgeir Silseth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navne\u00e6ndringen til Strawberry p\u00e5virker ikke navnene p\u00e5 hotellerne eller hotelk\u00e6derne<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I dag lanceres Strawberry, og Nordic Choice Hotels bliver historie. Samtidig meddeler koncernen, at planerne for v\u00e6kst er st\u00f8rre end nogensinde, og at tilbuddet til hotelfirmaets g\u00e6ster og medlemmer vil blive kraftigt udvidet. &#8220;I dag tilbyder vi langt mere end vores 229 hoteller. Vi har restauranter over hele Norden, spa, barer, fitnesscentre og de bedste 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