{"id":43952,"date":"2022-12-02T10:55:20","date_gmt":"2022-12-02T09:55:20","guid":{"rendered":"https:\/\/finalcall.demowebprojects.com\/da\/?p=43952"},"modified":"2022-12-02T10:55:40","modified_gmt":"2022-12-02T09:55:40","slug":"bwh-hotel-group-og-small-danish-hotels-i-ny-kooperation","status":"publish","type":"post","link":"https:\/\/finalcall.demowebprojects.com\/da\/bwh-hotel-group-og-small-danish-hotels-i-ny-kooperation\/","title":{"rendered":"BWH Hotel Group og Small Danish Hotels i ny kooperation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Danmarks st\u00f8rste hotelk\u00e6de g\u00e5r i alliance med en af verdens st\u00f8rste spillere p\u00e5 markedet. Small Danish Hotels og BWH Hotel Group <\/strong><strong>indg\u00e5r et<\/strong> <strong>strategisk samarbejde, der skal give begge k\u00e6der mere muskelstyrke p\u00e5 markederne og tiltr\u00e6kke nye g\u00e6ster.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BWH Hotel Group , som t\u00e6ller mere end 4700 hoteller fordelt i 100 lande, er repr\u00e6senteret med 17 hoteller i Danmark og over 150 hoteller alene i Sverige og Norge. Small Danish Hotels, der t\u00e6ller 67 kroer, hoteller, slotte og badehoteller i Danmark, best\u00e5r ligesom BWH Hotel Group af privatejede hoteller. Bestyrelsesformanden i Small Danish Hotels ser partnerskabet med den verdensomsp\u00e6ndende hotelk\u00e6de, som den helt oplagte vej til at st\u00e5 st\u00e6rkere i en branche under pres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dDen strategiske alliance mellem Small Danish Hotels og BWH Hotel Group har v\u00e6ret undervejs et stykke tid, men det er m\u00e5ske det vigtigste tidspunkt nogensinde at st\u00e5 sammen. Branchen er klemt rent \u00f8konomisk af krise p\u00e5 krise, og der er h\u00e5rd konkurrence om g\u00e6sterne. Igennem samarbejdet styrker vi vores unikke markedspositioner og optimerer k\u00e6dernes \u00f8konomiske fundament\u201d, siger Finn Steffensen, som er bestyrelsesformand i Small Danish Hotels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00e6derne vil fremover samarbejde om blandt andet salgskanaler og markedsf\u00f8ring, og det giver BWH Hotel Group en helt ny r\u00e6kkevidde i Danmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dVi er enormt glade for at starte et samarbejde med Small Danish Hotels. Gennem partnerskabet kan vi tilbyde g\u00e6sterne det absolut st\u00f8rste udvalg af hoteller i Danmark. At begge k\u00e6der best\u00e5r af privatejede hoteller med unik karakter, g\u00f8r det til et perfekt match. Vi ser frem til at styrke vores position p\u00e5 det danske marked og samtidig kunne tilbyde vores g\u00e6ster et v\u00e6sentligt st\u00f8rre udvalg af hoteller i fremtiden\u201d, siger Johan Michelson, som er CEO for BWH Hotel Group i Skandinavien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Med Small Danish Hotels\u2019 v\u00e6relser i puljen, \u00f8ger BWH Hotel Group sin kapacitet og kommer til at d\u00e6kke hele Danmark. Samtidig bliver Small Danish Hotels synlig p\u00e5 alle BWH Hotel Groups globale hjemmesider, og det giver en helt ny mulighed for at tiltr\u00e6kke flere internationale g\u00e6ster til de danske kroer og hoteller.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dAlliancen kommer til at booste v\u00e6ksten i begge hotelk\u00e6der og give adgang til nye m\u00e5lgrupper. Best Western er et st\u00e6rkt corporate brand blandt forretningsrejsende med store businesshoteller, og Small Danish Hotels har et solidt fodf\u00e6ste i leisure-markedet med flere nicheprodukter. Sammen kan vi g\u00f8re kagen st\u00f8rre og tilbyde vores g\u00e6ster langt flere fordele, uden at vi er i konkurrence. Forretningsmodellen er kendt fra flyselskaber, og vi forventer, at den vil tage vores hotelk\u00e6der til nye h\u00f8jder\u201d, siger Finn Kr\u00e6fting, som er administrerende direkt\u00f8r i Small Danish Hotels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Via k\u00e6dernes loyalitetsprogrammer, Best Western Rewards og Small Danish Hotels\u2019 Benefits, kan g\u00e6sterne optjene og bruge point p\u00e5 k\u00e6dernes hoteller, ligesom Small Danish Hotels\u2019 gavekort kan bruges p\u00e5 Best Western hoteller. Bag kulisserne vil k\u00e6derne optimere \u00f8konomisk ved blandt andet at etablere f\u00e6lles indk\u00f8bsaftaler samt dele administrative og kreative ressourcer i Danmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den ny alliance tr\u00e6der i kraft den 1. januar 2023, og k\u00e6derne forventer at v\u00e6re klar med en f\u00e6lles IT-l\u00f8sning og markedsf\u00f8ring af de danske hoteller tidligst sommeren 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danmarks st\u00f8rste hotelk\u00e6de g\u00e5r i alliance med en af verdens st\u00f8rste spillere p\u00e5 markedet. Small Danish Hotels og BWH Hotel Group indg\u00e5r et strategisk samarbejde, der skal give begge k\u00e6der mere muskelstyrke p\u00e5 markederne og tiltr\u00e6kke nye g\u00e6ster. BWH Hotel Group , som t\u00e6ller mere end 4700 hoteller fordelt i 100 lande, er repr\u00e6senteret med &hellip;<\/p>\n","protected":false},"author":2,"featured_media":43953,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[320,4164,4165,839,3526,1834,4166],"class_list":["post-43952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-ataturk","tag-best-western-hotel-group","tag-bwh-hotel-group","tag-delhi","tag-hotelkaede","tag-loyalitetsprogrammer","tag-small-danish-hotels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BWH Hotel Group og Small Danish Hotels i ny kooperation | FinalCall.travel Danmark<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWH Hotel Group og Small Danish Hotels i ny kooperation | FinalCall.travel Danmark\" \/>\n<meta property=\"og:description\" content=\"Danmarks st\u00f8rste hotelk\u00e6de g\u00e5r i alliance med en af verdens st\u00f8rste spillere p\u00e5 markedet. Small Danish Hotels og BWH Hotel Group indg\u00e5r et strategisk samarbejde, der skal give begge k\u00e6der mere muskelstyrke p\u00e5 markederne og tiltr\u00e6kke nye g\u00e6ster. BWH Hotel Group , som t\u00e6ller mere end 4700 hoteller fordelt i 100 lande, er repr\u00e6senteret med &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/finalcall.demowebprojects.com\/da\/bwh-hotel-group-og-small-danish-hotels-i-ny-kooperation\/\" \/>\n<meta property=\"og:site_name\" content=\"FinalCall.travel Danmark\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/finalcalltravel\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-02T09:55:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-02T09:55:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/finalcall.demowebprojects.com\/da\/wp-content\/uploads\/sites\/2\/2022\/12\/BWH-Hotel-Group-og-Small-Danish-Hotels-i-ny-alliance_Finn-Kr\u00e6fting_Johan-Michelson-@morenoclicks_Mindre.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta 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